.

OK Go Slap a Tetherball for "This Too Shall Pass": Behind the Clip

March 1, 2010 12:00 AM ET

OK Go's insanely complex video for Of the Blue Colour of the Sky single "This Too Shall Pass" will finally make its (embeddable!) premiere tonight at 7 pm EST, but before the band reveals their latest viral achievement, Rolling Stone has another behind-the-scenes clip from the video's construction site in a Los Angeles warehouse.

UPDATE: Watch it here!

As Rolling Stone previously reported, for their second "This Too Shall Pass" clip, OK Go and the geniuses over at Syyn Labs and MIT's Media Lab created a two-story-tall Rube Goldberg-esque structure. Picture that old board game Mouse Trap and multiply it by several thousand. In our short exclusive clip, we present a blooper from the contraption's test run, with a tetherball somehow figuring in to the grand scheme.

Given the amount of time and effort OK Go put into the video, it should come as no surprise that frontman Damian Kulash was adamant that his label EMI disregard their own "No Embedding" policy so that "This Too Shall Pass" can be distributed freely throughout the Internet, much like the band's star-making treadmill vid for "Here It Goes Again" in 2006. Kulash successfully pleaded his case, both in the band's blog and in the New York Times. Be sure to check back here later tonight to catch OK Go's new viral video, and until then, enjoy the blooper above and OK Go's making-of video here.

Related Stories:
• OK Go Hire Big Brains for "This Too Shall Pass" Video: Watch a Clip
• OK Go Explain Viral Video Woes in "New York Times" Op-Ed
• OK Go Struggle With Label's Rules Banning Embedded Video

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
"The Runaways" Soundtrack: Stewart and Fanning, Plus Stooges, Bowie and More
Music Main Next
Evanescence Go Electro As Lee Has "Fun With Music" on Next LP

Picks From Around the Web


blog comments powered by Disqus
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Most Popular

Photos & Videos

Go To Content

Random Notes: Hottest Rock Pictures

Go To Content Play Video

Video: Dave Grohl Sits in With the Rolling Stones

Go To Content

Gallery: 'Born Sinner' Series by J. Cole

Best Ever Lists
100 Greatest Singers

Other Lists

Song Stories

“Help Me”

Joni Mitchell | 1974

Joni Mitchell wrote and recorded this song for her album Court and Spark, but she had to switch from her regular band to make the song sound exactly the way she wanted. "I had attempted to play my music with rock & roll players," she told Rolling Stone. "They’d laugh, 'Awww, isn't that cute? She's trying to teach us how to play.'" Mitchell switched to a jazz band, Tom Scott’s L.A. Express, and scored the biggest hit of her career in the process.

More Song Stories entries »