.

OK Go Hire Big Brains for "This Too Shall Pass" Video: Watch a Clip

February 18, 2010 12:00 AM ET

Rolling Stone has documented OK Go's woes regarding viral video — their label's new policy regarding embeddable clips has made it difficult to land another treadmill smash — but the crew hasn't given up. The video for "This Too Shall Pass" from their latest disc Of the Blue Colour of the Sky will premiere Monday, March 1st, and it will indeed be embeddable. In the meantime, they're offering up sneak peeks behind the high-concept clip in a series of outtake reels.

The premise for the new video? "Nerds + Rock Band." The crew teamed up with physicists from Synn Labs — folks who work with a little organization called NASA — and big brains from MIT's famous Media Lab to construct some sort of Rube Goldberg machine in a Los Angeles warehouse that measures two stories high. What the machine will do remains a question. But so far we know this: "I am a bigtime nerd lover and most of my friends are mega-geeks," frontman Damian Kulash says.

Check back on March 1st for a second video that'll lead you to the full clip.

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“American Girl”

Tom Petty and the Heartbreakers | 1976

It turns out that a single with "American" in its title--recorded on the Fourth of July during the nation's Bicentennial, no less--can actually sell better in Britain. Coupled with the Heartbreakers' flair for Byrds jangle and Animals hooks, though, is Tom Petty's native-Florida drawl that keeps this classic grounded at home. Petty dispelled rumors that the song was about a suicidal student, explaining that the inspiration came from when he was 25 and used to salute the highway traffic outside his apartment window. "It sounded like the ocean to me," he recalled. "That was my ocean. My Malibu. Where I heard the waves crash, but it was just the cars going by."

More Song Stories entries »
 
www.expandtheroom.com