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OK Go Hire Big Brains for "This Too Shall Pass" Video: Watch a Clip

February 18, 2010 12:00 AM ET

Rolling Stone has documented OK Go's woes regarding viral video — their label's new policy regarding embeddable clips has made it difficult to land another treadmill smash — but the crew hasn't given up. The video for "This Too Shall Pass" from their latest disc Of the Blue Colour of the Sky will premiere Monday, March 1st, and it will indeed be embeddable. In the meantime, they're offering up sneak peeks behind the high-concept clip in a series of outtake reels.

The premise for the new video? "Nerds + Rock Band." The crew teamed up with physicists from Synn Labs — folks who work with a little organization called NASA — and big brains from MIT's famous Media Lab to construct some sort of Rube Goldberg machine in a Los Angeles warehouse that measures two stories high. What the machine will do remains a question. But so far we know this: "I am a bigtime nerd lover and most of my friends are mega-geeks," frontman Damian Kulash says.

Check back on March 1st for a second video that'll lead you to the full clip.

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Song Stories

“Vicious”

Lou Reed | 1972

Opening Lou Reed's 1972 solo album, the hard-riffing "Vicious" actually traces its origin back to Reed's days with the Velvet Underground. Picking up bits and pieces of songs from the people and places around him, and filing his notes for later use, Reed said it was Andy Warhol who provided fuel for the song. "He said, 'Why don't you write a song called 'Vicious,'" Reed told Rolling Stone in 1989. "And I said, 'What kind of vicious?' 'Oh, you know, vicious like I hit you with a flower.' And I wrote it down literally."

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