.

MySpace Plans New Digital Music Service, EMI Plans New MySpace

February 20, 2008 11:05 AM ET

According to reports, MySpace is in talks with the major labels to launch a free, ad-supported digital music service. Last month, another planned free, ad-supported service called QTrax was supposed to launch, but the labels agreed that there was no deal in place, and QTrax has since been stuck in a state of suspended animation. While MySpace has proven to be fertile grounds to listen and discover new music, it hasn't yet shown that it's a marketable forum to actually sell or distribute music, thanks in part to their low-quality music streams and the mounting competition from social networks like Facebook (which has already linked up with Apple's iTunes).

EMI has another plan. Rather than bending to preexisting social networks, the label is constructing its own branded social networks where fans can interact with EMI artists. Essentially, EMI is making a bunch of MySpace pages. The label is also planning to pump the extra money it's accruing after cutting nearly 2,000 jobs to invest in enhancing its digital services. Says a company spokesperson, "Digital technology has moved power into the hands of the consumer. We need to develop models that allow us to get inside their minds."

 

Related Stories:
EMI Changes the Game
The Jonas Brothers at the Center of Alleged Disney/EMI Fight
Soldiers' Songs

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next

blog comments powered by Disqus
Stay Connected

Sign up to get Rolling Stone's daily newsletter.

Song Stories

“Smells Like Teen Spirit”

Nirvana | 1991

"Smells Like Teen Spirit," named after a brand of deodorant marketed to girls, was Kurt Cobain's attempt to "write the ultimate pop song," he said, using the soft-loud dynamic of his favorite band, the Pixies. Cobain "had that dichotomy of punk rage and alienation," the song’s producer, Butch Vig, told Rolling Stone, "but also this vulnerable pop sensibility. In 'Teen Spirit,' a lot of that vulnerability is in the tone of his voice." Sadly, by the time of Nirvana's last U.S. tour, in late '93, Cobain was tortured by the obligation to play "Teen Spirit" every night. "There are many other songs that I have written that are as good, if not better," he claimed.

More Song Stories entries »