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MySpace Music Bridges The Indie Gap With IODA Deal

By 
October 23, 2008 10:50 AM ET

MySpace Music has overcome a major hurdle in their bid to become a competitor to iTunes, inking a deal with indie conglomerate IODA, the Independent Online Distribution Alliance. IODA is home to hundreds of indie labels and will help expand the MySpace Music catalog by over one million songs. IODA houses labels like Arts & Crafts, Absolutely Kosher, Fat Cat Records and Rounder Records. While MySpace launched their music service with the support of all four major labels, the indies lamented that there was no deal in place to provide their rosters' artists to the service. The deal also puts to rest all those anti-trust allegations the indies were laying on MySpace Music when it launched. Financial terms of the IODA deal were not disclosed.

Related Stories:
• Inside MySpace Music's Launch: Can New Service Reclaim Buzz and Fight iTunes?
• MySpace Music Launches After EMI Signs On
• MySpace Music Already Facing Anti-Trust Allegations

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“He Will Break Your Heart”

Jerry Butler | 1960

A lightly swinging Latin-influenced, almost cha-cha groove and close harmonies decorated Jerry Butler's early soul hit "He Will Break Your Heart," delivering a stately warning that his rival would never love his girl like he did. The melody came to Butler as he was driving on the highway from Atlantic City, New Jersey, to Philadelphia with Curtis Mayfield, and as Butler told Rolling Stone, "I just sang the melody and Curtis put the chords to it." The song's premise, Butler added, "was something that I'd lived ...The lyric was an experience rather than a revelation. Whereas music is usually a revelation."

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