.

Muxtape Reborn as Launching Pad for Unknown Bands

September 26, 2008 2:31 PM ET

One month after the RIAA shuttered mixtape-generator Website Muxtape, its founder, Justin Ouellette, has come forward — announcing the site will turn into "a service exclusively for bands" on Muxtape.com.

Ouellette reports that the site exploded nearly overnight — there were almost 9,000 users registered on the first day, and 100,000 by the first month. After the RIAA ordered Muxtape to shut down, "It was extremely frustrating," Ouellette tells Rolling Stone. "It's been really tough, very emotional. The popularity of the site totally freaked me out." Though legal experts theorized that he had a case, unable to afford the estimated $2-3 million it would cost to defend himself against the RIAA, Ouellette closed the Website. "I talked to a lot of very smart lawyers," he says. "The only consensus seemed to be that there was no consensus. It was a don't-ask-don't-tell kind of thing."

So Muxtape will be reborn in several weeks as a place for unknown bands to launch extensive profile pages (downloads, tour calendars, photos, etc.) and take advantage of a new player that will be embeddable anywhere on the Web. "I realize this is a somewhat radical shift in functionality, but Muxtape's core goals haven't changed," Ouellette writes on Muxtape. He tells us that he hopes to break new talent and expose acts to tech savvy fans.

As for that other site that launched this week, MySpace Music, Ouellette thinks it will fail. "It will crumble because they aren't offering anything new, " says Ouellette. "It's not well organized, it's outdated and irrelevant. MySpace has a scummy feel. Bands tend to do it because other bands do it." In the meantime, Muxtape-like sites including MixTube.org, Favtape, and Delatube, have picked up some traffic. "The industry will catch up some day," Ouellette says. "It pretty much has to."

Related Stories:
Muxtape Shut Down By RIAA
How Screwed Is Muxtape? Lawyer Says Site Should Fight
Widget Hopes to Save Pandora, Internet Radio

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next
Around the Web
Powered By ZergNet
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Vans”

The Pack | 2006

Berkeley, California rappers the Pack made their footwear choice clear in 2006 with the song "Vans." The track caught the attention of Too $hort, who signed them to his imprint. MTV refused to play the video for the song, though, claiming it was essentially a commercial for the product. Rapper Lil' B disagreed. "I didn’t know nobody [at] Vans," he said. "I was just a rapper who wore Vans." Even without MTV's support, Lil' B recognized the impact of the track. "God blessed me with such a revolutionary song… People around my age know who really started a lot of the dressing people are into now."

More Song Stories entries »
 
www.expandtheroom.com