.

Muxtape Reborn as Launching Pad for Unknown Bands

September 26, 2008 2:31 PM ET

One month after the RIAA shuttered mixtape-generator Website Muxtape, its founder, Justin Ouellette, has come forward — announcing the site will turn into "a service exclusively for bands" on Muxtape.com.

Ouellette reports that the site exploded nearly overnight — there were almost 9,000 users registered on the first day, and 100,000 by the first month. After the RIAA ordered Muxtape to shut down, "It was extremely frustrating," Ouellette tells Rolling Stone. "It's been really tough, very emotional. The popularity of the site totally freaked me out." Though legal experts theorized that he had a case, unable to afford the estimated $2-3 million it would cost to defend himself against the RIAA, Ouellette closed the Website. "I talked to a lot of very smart lawyers," he says. "The only consensus seemed to be that there was no consensus. It was a don't-ask-don't-tell kind of thing."

So Muxtape will be reborn in several weeks as a place for unknown bands to launch extensive profile pages (downloads, tour calendars, photos, etc.) and take advantage of a new player that will be embeddable anywhere on the Web. "I realize this is a somewhat radical shift in functionality, but Muxtape's core goals haven't changed," Ouellette writes on Muxtape. He tells us that he hopes to break new talent and expose acts to tech savvy fans.

As for that other site that launched this week, MySpace Music, Ouellette thinks it will fail. "It will crumble because they aren't offering anything new, " says Ouellette. "It's not well organized, it's outdated and irrelevant. MySpace has a scummy feel. Bands tend to do it because other bands do it." In the meantime, Muxtape-like sites including MixTube.org, Favtape, and Delatube, have picked up some traffic. "The industry will catch up some day," Ouellette says. "It pretty much has to."

Related Stories:
Muxtape Shut Down By RIAA
How Screwed Is Muxtape? Lawyer Says Site Should Fight
Widget Hopes to Save Pandora, Internet Radio

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Bleeding Love”

Leona Lewis | 2007

In 2008, The X Factor winner Leona Lewis backed up her U.K. singing competition victory with an R&B anthem for the ages: "Bleeding Love," an international hit that became the best-selling song of the year. The track was co-penned by OneRepublic's Ryan Tedder (whose radio dominance would continue with songs such as Beyonce's "Halo" and Adele's "Rumour Has It") and solo artist Jesse McCartney, who was inspired by a former girlfriend, Gossip Girl actress Katie Cassidy. Given the song's success, McCartney didn't regret handing over such a personal track: "No, no," he said. "I'm so happy for Leona. She deserves it. There are really no bad feelings."

More Song Stories entries »
 
www.expandtheroom.com