Monterey Pop Festival 1967 Live Tapes to Air

Radio Express will syndicate at least half the legendary festival's performances over Independence Day weekend

Jimi Hendrix performs at the Monterey Pop Festival in Monterey, California.
Michael Ochs Archives/Getty Images
March 24, 1988

Over the July 4th weekend, Radio Express will syndicate a nine-hour re-creation of the 1967 Monterey Pop Festival. Drawing from tapes of the actual event, the program will include at least half of the festival's onstage performances. Janis Joplin, the Grateful Dead, Otis Redding, the Who, Jimi Hendrix, Simon and Garfunkel and the Byrds are among the artists featured. Proceeds from the original festival helped start free medical clinics in Los Angeles and San Francisco, and a share of the proceeds from this broadcast will go to the L.A. Free Clinic, now celebrating its twentieth anniversary.

This story is from the March 24th, 1988 issue of Rolling Stone.

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Song Stories

“Try a Little Tenderness”

Otis Redding | 1966

This pop standard had been previously recorded by dozens of artists, including by Bing Crosby 33 years before Otis Redding, who usually wrote his own songs, cut it. It was actually Sam Cooke’s 1964 take, which Redding’s manager played for Otis, that inspired the initially reluctant singer to take on the song. Isaac Hayes, then working as Stax Records’ in-house producer, handled the arrangement, and Booker T. and the MG’s were the backing band. Redding’s soulful version begins quite slowly and tenderly itself before mounting into a rousing, almost religious “You’ve gotta hold her, squeeze her …” climax. “I did that damn song you told me to do,” Redding told his manager. “It’s a brand new song now.”

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