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Microsoft "Deeply Committed" To The Zune, Company Says

January 15, 2009 1:18 PM ET

Contrary to reports from last week, Microsoft says the company is "deeply committed" to the Zune. Microsoft chief executive Steve Ballmer had hinted that the company might be preparing to "throw in the towel" on their digital music player and instead focus on software, however Adam Sohn, head of the Zune marketing division, said, "We're not getting out of the hardware business at all."

There's no question that the Zune has encountered problems as it struggles to cut into the iPod's dominance. While the Zune marketing department would obviously want to sound optimistic about the future of their product and downplay the discontinuation talk, they have at least outlined some possible ways to expand the Zune's visibility, including delivering the Zune music service to the company's XBox 360 consoles.

Expansion would also mean developing software for non-Windows-based phones, and possible apps for competitors like Apple and Google. "We would be thinking about nailing experiences in our own platforms concurrently with, if not before we're thinking about going beyond that," said Sohn.

In other news, if you think nothing says "I love you" on Valentine's Day like a Zune, the Zune Originals store is offering free laser engraving and a Valentine's Collection of designs between January 15th to February 14th. Plus, the 120GB Zune will be offered in the color red to celebrate the Hallmark holiday.

Related Stories:

Is the Zune About To Become Extinct?
Microsoft Adds More Wi-Fi Options, Bigger Hard Drives For Zune
At a Glance: Microsoft's New Zune Players

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Song Stories

“American Girl”

Tom Petty and the Heartbreakers | 1976

It turns out that a single with "American" in its title--recorded on the Fourth of July during the nation's Bicentennial, no less--can actually sell better in Britain. Coupled with the Heartbreakers' flair for Byrds jangle and Animals hooks, though, is Tom Petty's native-Florida drawl that keeps this classic grounded at home. Petty dispelled rumors that the song was about a suicidal student, explaining that the inspiration came from when he was 25 and used to salute the highway traffic outside his apartment window. "It sounded like the ocean to me," he recalled. "That was my ocean. My Malibu. Where I heard the waves crash, but it was just the cars going by."

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