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Microsoft "Deeply Committed" To The Zune, Company Says

January 15, 2009 1:18 PM ET

Contrary to reports from last week, Microsoft says the company is "deeply committed" to the Zune. Microsoft chief executive Steve Ballmer had hinted that the company might be preparing to "throw in the towel" on their digital music player and instead focus on software, however Adam Sohn, head of the Zune marketing division, said, "We're not getting out of the hardware business at all."

There's no question that the Zune has encountered problems as it struggles to cut into the iPod's dominance. While the Zune marketing department would obviously want to sound optimistic about the future of their product and downplay the discontinuation talk, they have at least outlined some possible ways to expand the Zune's visibility, including delivering the Zune music service to the company's XBox 360 consoles.

Expansion would also mean developing software for non-Windows-based phones, and possible apps for competitors like Apple and Google. "We would be thinking about nailing experiences in our own platforms concurrently with, if not before we're thinking about going beyond that," said Sohn.

In other news, if you think nothing says "I love you" on Valentine's Day like a Zune, the Zune Originals store is offering free laser engraving and a Valentine's Collection of designs between January 15th to February 14th. Plus, the 120GB Zune will be offered in the color red to celebrate the Hallmark holiday.

Related Stories:

Is the Zune About To Become Extinct?
Microsoft Adds More Wi-Fi Options, Bigger Hard Drives For Zune
At a Glance: Microsoft's New Zune Players

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Song Stories

“You Oughta Know”

Alanis Morissette | 1995

This blunt, bitter breakup song -- famous for its line "Would she go down on you in a theater?" -- was long rumored to be about Alanis Morissette getting dumped by Full House actor Dave Coulier. But while she never confirmed it was about him (Coulier himself says it is, however), she insisted the song wasn't all about scorn. "By no means is this record just a sexual, angry record," she told Rolling Stone. "The song wasn't written for the sake of revenge. It was written for the sake of release. I'm actually a pretty rational, calm person."

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