The trailer for the upcoming Michael Jackson concert rehearsal film This Is It will debut during the MTV Video Music Awards, airing live this Sunday, September 13th from New York's Radio City Music Hall. The announcement of the trailer comes just a day after MTV revealed that Janet Jackson will open the VMAs with a tribute to her brother Michael, ensuring that the awards show will also double as a celebration to the King of Pop's legacy.
As Rolling Stone previously reported, This Is It will come to movie theaters around the globe on October 28th. The film will be culled from hundreds of hours of footage featuring Jackson rehearsing for his planned 50-concert run at London's O2 Arena. Kenny Ortega, who was serving as director of the This Is It concerts, will also helm the This Is It movie. The film will have a limited run of two weeks in theaters before going to DVD in a multitude of formats by year's end. According to reports, the film will also feature a new Jackson song.
For those who won't be watching the VMAs because it's the first Sunday of the NFL season and the True Blood finale is on, the trailer will also screen before the animated film Cloudy With a Chance of Meatballs starting September 18th. (Or, you can head to the This Is It site, which will simultaneously post the trailer online when it debuts on the VMAs.) Tickets for the two-week-only theatrical engagement for This Is It go on sale on September 27th.
Footage of Jackson performing "They Don't Care About Us" during "This Is It" rehearsals at Los Angeles' Staples Center emerged in the days after Jackson's death on June 25th. A handful of photos from the rehearsals also were released. For more on This Is It, check out Rolling Stone's coverage below:
• Michael Jackson Photos From "This Is It!" Rehearsals Emerge
• Jackson's "This Is It" Film Secures Two Week Theatrical Run
• Michael Jackson Rehearsal Footage Shows Star Energetically Dancing