.

Metallica Seeking Long-Term Home for Orion Fest

Second annual taking place in Detroit

Robert Trujillo, James Hetfield, Lars Ulrich and Kirk Hammett of Metallica
Chelsea Lauren/WireImage
June 7, 2013 11:55 AM ET

Metallica are doing some expensive house-hunting in Detroit this weekend. After Atlantic City proved a suboptimal host for last year's Orion Music + More Fest, the bandmembers are still on the search for a location to permanently hold the annual festival, this year in its second incarnation.

"I thought Atlantic City was going to be a lot better than it was," frontman James Hetfield told Rolling Stone at the festival grounds on Belle Isle on Thursday. "There was some gouging going on in hotels, ripping people off, crap like that. But it's a gambling town, and it's got a reputation for that. We're trying to make this affordable for people, so that wasn't a great thing. Getting in and out of Detroit, I think, is a lot easier."

The band have admitted to not breaking even with last year's fest and are viewing these nascent years as the initial investment in a long-term enterprise. Last year's event sold 24,000 tickets over two days, and this year organizers say they are expecting closer to 40,000.

Metallica Launch New Record Label

"At the end of the day, it's not about us making money," Hetfield said later at a press conference. "It's really about creating some kind of mark in history, and after, eight, 10 years, if this thing starts breaking even, then that will put a little more of a smile on our faces and it won't be as much of a personal investment."

But the band's financial concerns are not those of the fans, who are coming for the music and various attractions – a Metallica memorabilia museum, a vintage car show, Kirk Hammett's horror movie collection – all of which are curated by the band. While some revisions to last year's formula were easy to make, such as expanding the physical space of the non-musical activities to speed up the lines, the process of selecting the bands was again fraught.

"We feel very vulnerable as a band," Hetfield said. "You're putting your stamp on these bands. It's like you're sponsoring these bands, and you hope that they live up to your expectations. We have no idea if people even like these bands, or if these bands like our fans. We're trying to pick bands that are edgy and that are good, and at the end of the day we're trying to get some good music up there. It's this giant puzzle you're trying to put together. It's not as easy as most people think."

As with last year's fest, the members of Metallica will spend their weekend introducing the other bands (Hetfield is especially excited to introduce San Diego's recently reunited Rocket From the Crypt), making appearances at the aforementioned exhibits, headlining Sunday night, and giving fans the thrill of an up-close sighting. Last year it wasn't unusual to see grown men breaking into the frenzied sprint of a tween boy-band fan at the sight of Lars Ulrich cruising by on a golf cart, which was a special delight all its own. The grass is a little thicker this year, so those interested in giving chase should select their footwear accordingly.

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next

blog comments powered by Disqus
Around the Web
Powered By ZergNet
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Whoomp! (There It Is)”

Tag Team | 1993

Cecil Glenn — a.k.a., "D.C." — was a cook at Magic City, a nude dance club in Atlanta, when he first heard women shout "Whoomp — there it is!" Inspired by the party chant, he and partner Steve "Roll'n" Gibson wrote a song around it. Undaunted by label rejections, they borrowed $2,500 from Glenn's parents and pressed 800 singles, which quickly sold out in the Atlanta area. A record deal came soon after. Glenn said the song was meant for positive partying. "If you're going to say 'Whoomp there it is,' and you're doing something negative, we'd rather it not have come out of your mouth."

More Song Stories entries »
 
www.expandtheroom.com