.

Mariah Carey's "Memoirs" to Include Mini-Magazine and Advertisements

August 3, 2009 1:49 PM ET

It has come to this: Island Def Jam revealed that Mariah Carey's new album Memoirs of an Imperfect Angel will feature a 34-page booklet devoted to the diva and produced by Elle magazine, Brand Week reports. It will be stocked with articles like "VIP Access to Her Sexy Love Life" and ads for Elizabeth Arden and the Bahamas Board of Tourism, among others.

The integration of advertisements is the latest move by record companies to increase revenues as album sales continue to plummet. If the experiment succeeds, ad-packed booklets for Rihanna, Kanye West and Bon Jovi might be next.

"The idea was really simple thinking: 'We sell millions of records, so you should advertise with us,' " Island Def Jam head Antonio "L.A." Reid said of the promotional deal. "My artists have substantial circulation — when you sell 2 million, 5 million, 8 million, that's a lot of eyeballs. Most magazines aren't as successful as those records." The booklet will also appear in issues of Elle that coincide with the September 15th release of Carey's album and plans are underway to produce a digitized version of the booklet for the digital release.

Back in January 2008, Rock Daily wrote that then-EMI honcho Guy Hands flirted with the idea of corporate branding an artist, saying "Football [Soccer] teams have very distinct corporate sponsorship. Why shouldn't some of the leading bands have the same sort of relationships?"

Related Stories:
Eminem Issues "Warning" to Mariah Carey With New Dis Track
Mariah Carey Finishes Off Eminem in New "Obsessed" Video
EMI Chairman Confirms Cutbacks, Says Bands May Be Sponsored Like Football Teams

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next
Around the Web
Powered By ZergNet
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Wake Up Everybody”

John Legend and the Roots | 2010

A Number One record by Harold Melvin and the Bluenotes in 1976 (a McFadden- and Whitehead-penned classic sung by Teddy Pendergrass) inspired the title and lead single from Wake Up!, John Legend's tribute album to message music. The more familiar strains of "Wake Up Everybody" also fit his agenda. "It basically sums up, in a very concise way, all the things we were thinking about when we were putting this record together in that it's about justice, doing the right thing and coming together to make the world a better place," he said. Vocalists Common and Melanie Fiona assist Legend on this mission to connect.

More Song Stories entries »
 
www.expandtheroom.com