Margo Price, a fixture of the East Nashville music community, has signed with Jack White's Third Man Records to release her debut album. Titled Midwest Farmer's Daughter, the LP is slated to arrive in March 2016.
Price, one of Rolling Stone Country's Artists You Need to Know, possesses a Loretta Lynn voice and the no-nonsense attitude to match — just listen to her live performance of the kiss-off "This Town Gets Around," recorded during a Rolling Stone Country showcase last November. As such, she piqued the interest of the Third Man team and, after learning that White himself was a fan, sent him the album she recently recorded at Sun Studios in Memphis.
"I heard through the grapevine that Jack was into what I was doing. I sent them the album I recorded in Memphis and they really liked it. They were the first people who didn't want to change the album, and didn't want to scam me for any money," Price tells Rolling Stone Country. "I'd gotten rejections from nearly every label in town and around town, so it felt really good."
Ben Swank, of Third Man Records, says the label has been scouting country acts for some time. "There's been a contingent of people waiting for Third Man to work with a new real country artist for a while, and I've been looking for a local based band or singer that we could give a big push to from that country world," he says. "My first visual representation of Margo was the 'Since You Put Me Down' video that Rolling Stone Country premiered, and after that it just seemed that so many people in town that I know and trust their taste in music — and who are also great judges of character — kept putting her on my radar. I went and saw her live with the Pricetags and got hooked."
In a video produced to announce Midwest Farmer's Daughter, Price is seen performing onstage at the rockabilly honky-tonk Nashville Palace, backed only by a slide guitar, courtesy of Luke Schneider, and her own acoustic strumming. The song, "Desperate and Depressed," was inspired by a particularly horrendous tour last February. "We were sleeping on floors with cat hair everywhere, making nickels and dimes," she says. "But we got a good song out of it."
Price, who often tours with her backing band the Pricetags, has been on the road this summer, playing various festivals around the country. She recently performed at the Muddy Roots Music Festival in Cookeville, Tennessee, and is set to play AmericanaFest tonight in Nashville.