.

Major Labels Consider Hulu Partnership, New Music Video Site as Alternatives to YouTube

December 29, 2008 2:55 PM ET

Labels are continuing to grasp for ways to milk revenue out of their videos that appear for free online. Following Warner Music's exit from YouTube last week, the majors are not only exploring a partnership with the NBC-owned video site Hulu but considering launching their own stand-alone music-video site.

According to reports, two major labels are considering an additional partnership with Hulu, the News Corp./NBC video venture that's mostly used to stream NBC shows. While Hulu isn't a household name like YouTube, the site drew ad revenues in the $70 million range this year, not far behind YouTube's $100 million, and the two companies are expected to pull in even more ad money in 2009.

The four major labels are also considering their own video site as they seek new avenues to showcase videos that aren't being played on MTV (the Website MTV Music, however, has emerged as a viable alternative to YouTube for music-video streaming). Even if the majors were to join forces and create their own streaming site, their preexisting deals with YouTube would remain intact. No concrete plans have been released, but there has been talk of a premium service on YouTube, where users would pay a fee in order to access special areas of the site.Of course, all the talk about Hulu and a standalone, major-label ran service could just be posturing by WMG to get better terms in their new contract with YouTube if the two sides were to agree.

Related Stories:
Warner Music Group Pulls Videos From YouTube As Talks Break Down
Rock Daily Searches YouTube For Robert Plant's Replacement
YouTube Offers Music Downloads Through In-Video Icons

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next
Around the Web
Powered By ZergNet
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Nightshift”

The Commodores | 1984

The year after soul legends Marvin Gaye and Jackie Wilson died, songwriter Dennis Lambert asked members of the Commodores to give him a tape of ideas. "And the one from Walter Orange has this wonderful bass line," said co-writer Franne Golde. "Plus the lyric, 'Marvin, he was a friend of mine' ... Within 10 minutes, we had decided it should be something like a modern R&B version of 'Rock 'n' Roll Heaven,' and I just said, 'Nightshift.'" This tribute to the recently deceased musicians was the band's only hit without Lionel Richie, who had left for a solo career.

More Song Stories entries »
 
www.expandtheroom.com