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Madonna Emerges as Big Super Bowl Winner

January 31, 2008 4:00 PM ET

You can't tell by looking at it, but the above video is the visual manifestation of Madonna cashing in a $10 million check. That's the sum of money the Material Girl was paid to "appear" in the new, Super Bowl-bound commercial for Sunsilk hair products. The "appearance" actually consists of the the singer's decade-old song "Ray of Light" and six seconds worth of archival footage. No wonder Madonna was named Forbes' Cash Queen of Music. Marilyn Monroe and Shakira, who reportedly will get $2.5 million for her three seconds of screen time, also appear in the thirty-second ad. The spot is set to screen during the fourth quarter's two-minute warning, which is ridiculous, as even football diehards contract Super Bowl exhaustion by halftime.

Related Stories:
Madonna Named Cash Queen of Music After $72 Million Year
Madonna Leads 2008 Rock and Roll Hall of Fame Inductees
Madonna Deal Done: Material Mom Signs With Live Nation

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Song Stories

“Hungry Like the Wolf”

Duran Duran | 1982

This indulgent New Romantic group generated their first U.S. hit with the help of what was at the time new technology. "Simon [Le Bon] and I, I think, had been out the night before and had this terrible hangover," said keyboardist Nick Rhodes. "For some reason we were feeling guilty about it and decided to go and do some work." Rhodes started playing with his Jupiter-8 synth, and then "Simon had an idea for a lyric, and by lunchtime when everyone else turned up, we pretty much had the song." The Simmons drumbeat was equally important to the sound of "Hungry Like the Wolf," as Duran Duran drummer Roger Taylor stated it "kind of defined the drum sound for the Eighties."

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