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Madonna Emerges as Big Super Bowl Winner

January 31, 2008 4:00 PM ET

You can't tell by looking at it, but the above video is the visual manifestation of Madonna cashing in a $10 million check. That's the sum of money the Material Girl was paid to "appear" in the new, Super Bowl-bound commercial for Sunsilk hair products. The "appearance" actually consists of the the singer's decade-old song "Ray of Light" and six seconds worth of archival footage. No wonder Madonna was named Forbes' Cash Queen of Music. Marilyn Monroe and Shakira, who reportedly will get $2.5 million for her three seconds of screen time, also appear in the thirty-second ad. The spot is set to screen during the fourth quarter's two-minute warning, which is ridiculous, as even football diehards contract Super Bowl exhaustion by halftime.

Related Stories:
Madonna Named Cash Queen of Music After $72 Million Year
Madonna Leads 2008 Rock and Roll Hall of Fame Inductees
Madonna Deal Done: Material Mom Signs With Live Nation

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Song Stories

“Whoomp! (There It Is)”

Tag Team | 1993

Cecil Glenn — a.k.a., "D.C." — was a cook at Magic City, a nude dance club in Atlanta, when he first heard women shout "Whoomp — there it is!" Inspired by the party chant, he and partner Steve "Roll'n" Gibson wrote a song around it. Undaunted by label rejections, they borrowed $2,500 from Glenn's parents and pressed 800 singles, which quickly sold out in the Atlanta area. A record deal came soon after. Glenn said the song was meant for positive partying. "If you're going to say 'Whoomp there it is,' and you're doing something negative, we'd rather it not have come out of your mouth."

More Song Stories entries »
 
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