Live Nation Prepares for Ticketing Venture with New Hire

July 1, 2008 4:04 PM ET

Live Nation moved a step closer to becoming its own ticketing entity when their contract ends with Ticketmaster at year's end by hiring a chief executive to oversee the ticketing unit. Nathan Hubbard was hired as CEO of the new division after serving in the same position at Musictoday, another ticketing company Live Nation purchased in 2006. Hubbard is expected to build a platform that will enable Live Nation to handle the expected 20 million tickets it intends on selling. The launch of the ticketing unit would be the final phase Live Nation plotted out when signing artists like Madonna and Jay-Z to all-encompassing 360 deals, as well as give Ticketmaster its first true competitor.

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Song Stories

“I Was Made to Love Her”

Stevie Wonder | 1967

Stevie Wonder discovered true love while still a teenager, writing this ode to young love when he was only 17. The song, Wonder explained, "kind of speaks of my first love, to a girl named Angie, who was a very beautiful woman. She's married now. Actually, she was my third girlfriend but my first love. I used to call Angie up and we would talk and say, 'I love you, I love you,' and we'd talk and we'd both go to sleep on the phone.” The Beach Boys, Chaka Khan, Whitney Houston and Boyz II Men have all recorded versions of "I Was Made to Love Her."

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