.

Live Nation Buys Consumer Data Analysts BigChampagne

Concert promotions giant sees big value in upstart's '360' approach

December 15, 2011 10:05 AM ET

Live Nation Buys BigChampagne, Analyzer of Consumer Data
Courtesy of LiveNation.com

Live Nation, the concert promotions giant that owns Ticketmaster and more than 100 venues around the country, has purchased the entertainment analytics company BigChampagne, creators of the Ultimate Chart. The chart uses a wide variety of measurements to quantify performing artists' buzz across multiple platforms. 

"We're going from playing a little club to the biggest stage in the world," BigChampagne founder Eric Garland told the Hollywood Reporter. The company, which has 26 employees, crunches numbers pertaining not just to record sales and radio play but also merchandising, endorsements, YouTube views, social media interest and other data to create a broad, "360-degree" picture of an artist's appeal.  

Photos: Random Notes

The goal behind the Live Nation deal, said Garland, is to extend the business-to-business information that BigChampagne generates to the consumer. "We're trying to improve fan experiences using data analytics," Garland said. "We're connecting people with things they love which are nearby, either in physical space or time space."

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next

blog comments powered by Disqus
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Bleeding Love”

Leona Lewis | 2007

In 2008, The X Factor winner Leona Lewis backed up her U.K. singing competition victory with an R&B anthem for the ages: "Bleeding Love," an international hit that became the best-selling song of the year. The track was co-penned by OneRepublic's Ryan Tedder (whose radio dominance would continue with songs such as Beyonce's "Halo" and Adele's "Rumour Has It") and solo artist Jesse McCartney, who was inspired by a former girlfriend, Gossip Girl actress Katie Cassidy. Given the song's success, McCartney didn't regret handing over such a personal track: "No, no," he said. "I'm so happy for Leona. She deserves it. There are really no bad feelings."

More Song Stories entries »
 
www.expandtheroom.com