.

Listen: OK Go Write 'The Greatest Song I Ever Heard' for Morgan Spurlock's New Movie

L.A. rockers contribute song for film about advertising and product placement

April 4, 2011 11:15 AM ET
Listen: OK Go Write 'The Greatest Song I Ever Heard' for Morgan Spurlock's New Movie

Click to listen to OK Go's "The Greatest Song I Ever Heard"

For his forthcoming documentary POM Wonderful Presents: The Greatest Movie Ever Sold (and yes, that's a sponsor in the title), Morgan Spurlock wanted a theme song – something anthemic, something mid-tempo, something that could actually be called the greatest song ever sold. He turned to OK Go, asking them during an interview for the documentary.

"The official offer came on camera," bassist/vocalist Tim Nordwind tells Rolling Stone. "It's kind of a blur, but we more or less made up our minds that we wanted to do it."

The Secrets Behind OK Go's Latest Viral Video

After Spurlock told Nordwind and singer/guitarist Damian Kulash that he wanted something like "This Too Shall Pass" from the band's third album Of the Blue Colour of the Sky, they came up with a couple of treatments and demo'd a few songs. The winner was the "The Greatest Song I Ever Heard," which references Bob Dylan's plugged-in appearance at the 1965 Newport Folk Festival and mid-period Beatles.

"I think Damian was really smart to do it that way," Nordwind says, "because it's more about someone freaking out about the greatest song, rather than trying to be the greatest song."

OK Go sat for the Spurlock interview while on tour in Colorado. The band prepped for the encounter by going to an arts and crafts store to make signs, medallions and glasses to wear on camera. The end result is that the band does a bit of marketing while doing an interview about, well, marketing – with Nordwind holding up a a copy of the band's latest album.

Photos: Random Notes

"We knew about the premise of the film, so we thought it would be kind of funny for me to be a walking billboard, so you could not fail to notice that it's OK Go," he says. "I thought maybe Morgan would shoot it down, but he was really into it."

So what's the next step for the band's marketing strategy? Coming up with an unforgettable music video – possibly with Spurlock as the director. "Morgan's general approach is really great, and really transparent," Nordwind says. "He has an idea, he wants to make it, and in this film, he wants someone to pay for it. And that's sort of the way we've worked over the years. We're always about finding a good, fun idea to work on, and figuring out its place in the world. It's a similar journey."

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next

blog comments powered by Disqus
Around the Web
Powered By ZergNet
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“You Oughta Know”

Alanis Morissette | 1995

This blunt, bitter breakup song -- famous for its line "Would she go down on you in a theater?" -- was long rumored to be about Alanis Morissette getting dumped by Full House actor Dave Coulier. But while she never confirmed it was about him (Coulier himself says it is, however), she insisted the song wasn't all about scorn. "By no means is this record just a sexual, angry record," she told Rolling Stone. "The song wasn't written for the sake of revenge. It was written for the sake of release. I'm actually a pretty rational, calm person."

More Song Stories entries »
 
www.expandtheroom.com