Lily Allen is set to launch her own record label — "In the Name Of" — with financial backing from Sony Music. Allen's imprint will release its first record, the debut album by the Brooklyn art pop band Cults, later this year.
While it had been known for some time that Cults had signed to an imprint of Sony's Columbia Records, Allen's representatives confirmed yesterday that she is in charge of the label and responsible for signing the group.
Lily Allen launches own record label [Guardian UK]
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