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Led Zeppelin Song Pops Up in NBC Olympics Commercial

August 15, 2008 3:53 PM ET

Once upon a time, Led Zeppelin were strict about licensing their music to corporations for commercials. The wall came down momentarily when Cadillac used IV's "Rock and Roll" in 2004. So imagine our surprise today when — while anxiously today's finale of the Woman's Canoe/Kayak finals (which the Australians took gold and silver in) — NBC aired a commercial promoting their Olympic coverage using Zep's "Bring It On Home" as its soundtrack. Supposedly, "Bring It On Home" is the catch phrase for this summer's Olympics, (with "It" meaning gold medals, which the U.S. is doing quite prodigiously). Here's hoping they start using "Kashmir" in all their training montages.

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Song Stories

“Santa Monica”

Everclear | 1996

After his brother and girlfriend both died of drug overdoses, Art Alexakis -- depressed and hooked on drugs himself -- jumped off the Santa Monica Pier in California, determined to die. "It was really stupid," said the Everclear frontman, who would further explore his personal emotional journey in the song "Father of Mine." "I went under the water. Then I said, 'I don't wanna die.'" The song, declaring "Let's swim out past the breakers/and watch the world die," was intended as a manifesto for change, Alexakis said. "Let the world do what it's gonna do and just live on our own."

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