Lady Gaga Sues to Control Her Name

Chicago company marketing unauthorized Gaga products

September 29, 2011 9:05 AM ET
lady gaga iheartradio las vegas
Lady Gaga at the iHeartRadio Music Festival in Las Vegas.
Kevin Mazur/WireImage

Lady Gaga has filed a lawsuit in Manhattan Supreme Court against Excite Worldwide, a Chicago company that has been marketing a line of jewelry and cosmetics called Lady Gaga by Design. Despite the name, the singer has nothing to do with the products, and she wants to eliminate confusion in the market as she develops her own officially endorsed products, including candles, bags, lanyards, tattoos and wigs.

Photos: Lady Gaga's Best Looks
Gaga's lawyers have also accused Excite Worldwide of filing frivolous trademark applications, which have slowed down her own attempts to trademark her name, likeness and assorted iconography.

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