Lady Gaga Sells 1.1 Million Albums in a Week

Stands behind decision to sell 'Born This Way' at 99¢ and applauds Amazon "for giving the opportunity for everyone to buy music"

Lady Gaga
Dave J Hogan/Getty Images
June 23, 2011

Lady Gaga's Born This Way shattered early projections, selling 1.1 million copies in its first week – more than any artist has managed since 50 Cent's The Massacre in 2005. A record 662,000 were digital sales, many of them from an Amazon.com promotion offering the full album for 99 cents. (Amazon paid a standard wholesale fee to Gaga's label, losing about $7 per sale.) Asked if she felt that her album was worth more than 99 cents, Gaga recently said, "No, I absolutely do not, especially for MP3s. I applaud a company like Amazon for giving the opportunity to everyone to buy music."

This story is from the June 23, 2011 issue of Rolling Stone.

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