Lady Gaga's Born This Way shattered early projections, selling 1.1 million copies in its first week – more than any artist has managed since 50 Cent's The Massacre in 2005. A record 662,000 were digital sales, many of them from an Amazon.com promotion offering the full album for 99 cents. (Amazon paid a standard wholesale fee to Gaga's label, losing about $7 per sale.) Asked if she felt that her album was worth more than 99 cents, Gaga recently said, "No, I absolutely do not, especially for MP3s. I applaud a company like Amazon for giving the opportunity to everyone to buy music."
This story is from the June 23, 2011 issue of Rolling Stone.
To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here
Picks From Around the Web
blog comments powered by Disqus