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Lady Gaga Says a Digital Album Shouldn't Cost More Than 99 Cents

Singer has no problem with Amazon's deep-discount sale

June 1, 2011 5:55 PM ET
Lady Gaga Says a Digital Album Shouldn't Cost More Than 99 Cents

Lady Gaga isn't at all offended that Amazon sold downloads of her new album Born This Way for just 99 cents last week. In an interview with the Wall Street Journal, the pop star explained that she doesn't think a download of her album should necessarily be worth more than 99 cents.

Photos: Lady Gaga's Best Looks

"It’s invisible. It’s in space. If anything, I applaud a company like Amazon for equating the value of digital versus the physical copy, and giving the opportunity to everyone to buy music," she said.

Photos: Lady Gaga's Universe

Gaga also acknowledged that the sale did not eat into her own profits. "It wasn’t really 99 cents, because Amazon paid the difference on all of those purchases as part of their promotional campaign for one of their new services," she explained.

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According to Billboard's sales estimates, Amazon's deep-discounted downloads accounted for nearly 440,000 of the 1.1 million first week sales for Born This Way. She sold 662,000 downloads from digital retailers in total, setting a new record for first-week digital album sales.

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Lady Gaga Discusses Her Struggles and Connection to Fans in Rolling Stone Cover Story

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Song Stories

“Try a Little Tenderness”

Otis Redding | 1966

This pop standard had been previously recorded by dozens of artists, including by Bing Crosby 33 years before Otis Redding, who usually wrote his own songs, cut it. It was actually Sam Cooke’s 1964 take, which Redding’s manager played for Otis, that inspired the initially reluctant singer to take on the song. Isaac Hayes, then working as Stax Records’ in-house producer, handled the arrangement, and Booker T. and the MG’s were the backing band. Redding’s soulful version begins quite slowly and tenderly itself before mounting into a rousing, almost religious “You’ve gotta hold her, squeeze her …” climax. “I did that damn song you told me to do,” Redding told his manager. “It’s a brand new song now.”

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