Lady Gaga Says a Digital Album Shouldn't Cost More Than 99 Cents

Singer has no problem with Amazon's deep-discount sale

June 1, 2011 5:55 PM ET
Lady Gaga Says a Digital Album Shouldn't Cost More Than 99 Cents

Lady Gaga isn't at all offended that Amazon sold downloads of her new album Born This Way for just 99 cents last week. In an interview with the Wall Street Journal, the pop star explained that she doesn't think a download of her album should necessarily be worth more than 99 cents.

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"It’s invisible. It’s in space. If anything, I applaud a company like Amazon for equating the value of digital versus the physical copy, and giving the opportunity to everyone to buy music," she said.

Photos: Lady Gaga's Universe

Gaga also acknowledged that the sale did not eat into her own profits. "It wasn’t really 99 cents, because Amazon paid the difference on all of those purchases as part of their promotional campaign for one of their new services," she explained.

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According to Billboard's sales estimates, Amazon's deep-discounted downloads accounted for nearly 440,000 of the 1.1 million first week sales for Born This Way. She sold 662,000 downloads from digital retailers in total, setting a new record for first-week digital album sales.

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