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Lady Gaga, Arcade Fire, Eminem Set for First YouTube Awards

Jason Schwartzman will host live-streamed celebration on November 3rd

Lady Gaga, Win Butler of Arcade Fire and Eminem.
Kevin Mazur/WireImage for MTV; Alberto E. Rodriguez/Getty Images For J/P Haitian Relief Organization and Cinema For Peace; Tim Mosenfelder/Getty Images
October 1, 2013 8:35 AM ET

Lady Gaga, Arcade Fire and Eminem will perform as part of the inaugural YouTube Music Awards on November 3rd, celebrating the rise of the Google-owned video service to what it calls "the world's go-to music destination."

Jason Schwartzman will host the live-streamed awards, which YouTube says will include "performances and musical collaborations from Seoul, Moscow, London and Rio," followed by a live event in New York. Nominees will be announced on October 17th, based on videos that have been watched and shared the most over the past year. It appears that winners will be chosen by the public through social media.

How Do Artists Make Money Off YouTube?

It's been a big year for YouTube: In addition to racking up billions and billions of views (including 1.7 billion alone for Psy's "Gangnam Style," and hundreds of millions more for recent videos from stars including Justin Bieber, Katy Perry and Miley Cyrus), Billboard in February altered its chart criteria to include data from YouTube, a change that turned Baauer's viral sensation "Harlem Shake" into a Number One hit.

The YouTube Music Awards will feature film and music director Spike Jonze as creative director. Vice and Sunset Lane Entertainment will serve as executive producers.

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Song Stories

“Vicious”

Lou Reed | 1972

Opening Lou Reed's 1972 solo album, the hard-riffing "Vicious" actually traces its origin back to Reed's days with the Velvet Underground. Picking up bits and pieces of songs from the people and places around him, and filing his notes for later use, Reed said it was Andy Warhol who provided fuel for the song. "He said, 'Why don't you write a song called 'Vicious,'" Reed told Rolling Stone in 1989. "And I said, 'What kind of vicious?' 'Oh, you know, vicious like I hit you with a flower.' And I wrote it down literally."

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