.

KISS and 'Family Guy' Announce Licensing Deal

Line of toys, apparel and fine art to hit stores in fall

June 14, 2012 2:35 PM ET
family guy
The Griffin family on 'Family Guy.'
FOX

Rock stars and merchandising extraordinaires KISS have joined forces with Fox's animated hit Family Guy for a co-branded product line that will hit stores in fall, according to the Hollywood Reporter. Fox will develop the products with KISS' licensing agent, Live Nation Merchandise, and will look for partners to make everything from bobblehead dolls to apparel to fine art.

For a band that has licensed their image to everything from lunch boxes to pinball machines, KISS' new partnership makes total sense. According to singer-guitarist Paul Stanley, the deal comes as KISS "are focusing more and more on the upper-tier, blue-chip opportunities for prestige partnerships. Family Guy’s track record and consistent success with its demographic makes this match-up ideal."

KISS are no strangers to Family Guy, having already made three cameos on the program. They have even become part of a running storyline that involves a previous relationship between Lois Griffin and KISS bassist/ladies' man Gene Simmons.

"KISS and Family Guy coming together for a line of products is a great mash-up of two iconic brands that speaks directly to fans who will be able to enjoy something a little different and special with what we have in store," said Jeffrey Godsick, president of Fox Consumer Products. The joint licensing venture is the first in the company's new series, which will encompass other notable Family Guy guests in the future.

KISS are in for a busy summer, cartoon merch aside; they will hit the road alongside fellow metal dieties Mötley Crue for a 40-date North American trek, simply dubbed "The Tour."

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next

blog comments powered by Disqus
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Promiscuous”

Nelly Furtado with Timbaland | 2006

This club-oriented single featuring Timbaland, who produced Nelly Furtado's third album, Loose, was Furtado’s sexy return after the Canadian singer's exploration of her Portuguese heritage on Folklore. "In the studio, initially I didn’t know if I could do it, 'cause Timbaland wrote that chorus," Furtado said. "I'm like, 'That's cool, but I don't know if I'm ready to do full-out club.'" The flirty lyrics are a dance between a guy and girl, each knowing they will end up in bed together but still playing the game. "Tim and I called it 'The BlackBerry Song,' she said, "because everything we say in the song you could text-message to somebody."

More Song Stories entries »
 
www.expandtheroom.com