.

Kellogg's Creates 'Totes Amazeballs' Cereal for Charlatans Singer

Tim Burgess suggested the name on Twitter

February 22, 2012 1:26 PM ET
totes amazeballs
Sourced from @KelloggsUK/Twitter.com

The British arm of Kellogg's has produced a limited-edition box of cereal called Totes Amazeballs based on a Twitter suggestion by Tim Burgess, frontman of the long-running Britpop band the Charlatans. "I heard someone use the expression 'totes amazeballs,' and it sounded like something from Charlie and the Chocolate Factory," he told Adweek. "I sent a cheeky tweet saying I'd invented a new cereal and that Kellogg's were interested. But within an hour they'd got in touch."

"We really try to make the most of Twitter here at Kellogg's, and when we saw the tweet, we knew we had to make something special for him," says a representative for Kellogg's.

Rock, Crackle, Pop: If Music Stars Had Cereals

Kellogg's only produced one box of Totes Amazeballs for Burgess, complete with an illustration of the singer on the front exclaiming "They're schhhhweet!" The contents of the box – a mixture of Rocky Road cake, Coco Pops Coco Rocks, marshmallows, shortbread pieces and raisins – is indeed very, very sweet.

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next

blog comments powered by Disqus
Around the Web
Powered By ZergNet
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Wake Up Everybody”

John Legend and the Roots | 2010

A Number One record by Harold Melvin and the Bluenotes in 1976 (a McFadden- and Whitehead-penned classic sung by Teddy Pendergrass) inspired the title and lead single from Wake Up!, John Legend's tribute album to message music. The more familiar strains of "Wake Up Everybody" also fit his agenda. "It basically sums up, in a very concise way, all the things we were thinking about when we were putting this record together in that it's about justice, doing the right thing and coming together to make the world a better place," he said. Vocalists Common and Melanie Fiona assist Legend on this mission to connect.

More Song Stories entries »
 
www.expandtheroom.com