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Kellogg's Creates 'Totes Amazeballs' Cereal for Charlatans Singer

Tim Burgess suggested the name on Twitter

February 22, 2012 1:26 PM ET
totes amazeballs
Sourced from @KelloggsUK/Twitter.com

The British arm of Kellogg's has produced a limited-edition box of cereal called Totes Amazeballs based on a Twitter suggestion by Tim Burgess, frontman of the long-running Britpop band the Charlatans. "I heard someone use the expression 'totes amazeballs,' and it sounded like something from Charlie and the Chocolate Factory," he told Adweek. "I sent a cheeky tweet saying I'd invented a new cereal and that Kellogg's were interested. But within an hour they'd got in touch."

"We really try to make the most of Twitter here at Kellogg's, and when we saw the tweet, we knew we had to make something special for him," says a representative for Kellogg's.

Rock, Crackle, Pop: If Music Stars Had Cereals

Kellogg's only produced one box of Totes Amazeballs for Burgess, complete with an illustration of the singer on the front exclaiming "They're schhhhweet!" The contents of the box – a mixture of Rocky Road cake, Coco Pops Coco Rocks, marshmallows, shortbread pieces and raisins – is indeed very, very sweet.

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