.

Kellogg's Creates 'Totes Amazeballs' Cereal for Charlatans Singer

Tim Burgess suggested the name on Twitter

February 22, 2012 1:26 PM ET
totes amazeballs
Sourced from @KelloggsUK/Twitter.com

The British arm of Kellogg's has produced a limited-edition box of cereal called Totes Amazeballs based on a Twitter suggestion by Tim Burgess, frontman of the long-running Britpop band the Charlatans. "I heard someone use the expression 'totes amazeballs,' and it sounded like something from Charlie and the Chocolate Factory," he told Adweek. "I sent a cheeky tweet saying I'd invented a new cereal and that Kellogg's were interested. But within an hour they'd got in touch."

"We really try to make the most of Twitter here at Kellogg's, and when we saw the tweet, we knew we had to make something special for him," says a representative for Kellogg's.

Rock, Crackle, Pop: If Music Stars Had Cereals

Kellogg's only produced one box of Totes Amazeballs for Burgess, complete with an illustration of the singer on the front exclaiming "They're schhhhweet!" The contents of the box – a mixture of Rocky Road cake, Coco Pops Coco Rocks, marshmallows, shortbread pieces and raisins – is indeed very, very sweet.

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next

blog comments powered by Disqus
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Road to Nowhere”

Talking Heads | 1985

A cappella harmonies give way to an a fuller arrangement blending pop and electro-disco on "Road to Nowhere," but the theme remains constant: We're on an eternal journey to an undefined destination. The song vaulted back into the news a quarter century after it was a hit when Gov. Charlie Crist used it in his unsuccessful 2010 campaign for the U.S. Senate in Florida. "It's this little ditty about how there's no order and no plan and no scheme to life and death and it doesn't mean anything, but it's all right," Byrne said with a chuckle.

More Song Stories entries »
 
www.expandtheroom.com