Kanye West Weighs In on Beats-Apple Deal, Dismisses Samsung

Rapper also says it took four days to get lighting right for one Instagram wedding photo

Kanye West
Rick Kern/Getty Images for Samsung
Kanye West
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UPDATE: Kanye West and photographer Annie Leibovitz have issued a joint statement clarifying West's below comments about Leibovitz's role in his wedding to Kim Kardashian. After saying that his comments were "taken out of context and sensationalized," West says he was frustrated at not being able to use Leibovitz, but that he was not blaming the photographer for her absence.

Kanye West praised Apple's allegiance with Beats Electronics during a recent appearance at a seminar in Cannes, France after saying he was "not a fan" of Samsung, which Jay Zinked a deal with last year. He explained his disinterest by saying that Samsung was not "Number One." "There would have been no Beats deal without the Samsung deal," he said, according to AdWeek. "It showed the Number One company the importance of connecting with culture. The reason I said I didn't like Samsung particularly is because, throughout my entire life, because of how my parents raised me, I have to work with the Number One.

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"I can't work with anyone but Jay Z, because he's Number One," he continued. "I can't be with any girl but Kim [Kardashian], because that's the girl whose pictures I look at the most and get turned on by. I'm not going to represent any company but Louis Vuitton, because that's Number One.... Samsung is not quite Apple, but it showed that Jimmy [Iovine] and Dre would be able to connect with the Number One influencers."

West also weighed in on BlackBerry's appointment of Alicia Keys last year as the company's creative director, a post she left in January. "I think it is ridiculous giving any celebrity a creative director role of anything," West said, according to Page Six. "There is only like three guys who I think could work like that, and that's [producer-singer] Ryan Leslie, me and Will.I.Am, because we care about it. We're inside of it."

The rapper had said early in the discussion that he did not want to make "over-the-top statements that end up getting quoted the wrong way," but that didn't stop him from taking a dig at photographer Annie Liebovitz and the design of the Internet. Regarding the former, he said the photographer had pulled out of shooting his recent wedding to Kardashian at the last minute and added, "Maybe she was scared about the idea of celebrity."

Regarding the Instagram photo his wife posted, he said it took him "like, four days" to get it to look right. "I still wanted my wedding photos to look like Annie Leibovitz," he said. "Now, can you imagine telling someone who just wants to Instagram a photo, the Number One person on Instagram, that we need to work on the color of the flowered wall? But the fact that the Number One most liked photo has this certain aesthetic on it was a win for what the mission is – of raising the palette."

And as for the Internet itself, the topic came up as an extension of talking about design...and bigger concepts. "The world as a whole is fucking ugly," he said. "The Internet as a whole is fucking ugly, too. But I'm not in the construction business. I said to [Instagram cofounder] Kevin [Systrom], why don't you let us redo Instagram? Now, you know, Instagram is nice. It's nice-looking. I'm not knocking it. But just in general, everyone spends all of their time looking at their screens or their phones. And just as a simple task, we could clean that up."

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