.

Kanye West Renames 'Theraflu' 'Way Too Cold'

Calls it a 'creative decision,' also changes cover art

April 15, 2012 3:19 PM ET
kanye west
Kanye West performs in Sydney, Australia.
Mark Metcalfe/Getty Images

More than a week after the cold and flu relief company objected to Kanye West's use of their brand in his song "Theraflu," West has announced that he's changing the track's name.

"Today, Kanye announces the creative decision to title the track 'Way Too Cold,'" reads a statement on West's website. The announcement does not mention Theraflu's objections to the previous title.

In addition to flak from People for the Ethical Treatment of Animals, whose ire West provoked with a line about his mink dragging on the floor, the track prompted a quick repudiation from the medicine makers. "We in no way endorse or approve of the references or use of the image and likeness of Theraflu in this manner," a company representative told TMZ on April 5, just after the track's release.

West has also changed the album's cover art, replacing the Theraflu packaging with a plain white bottle. 

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next

blog comments powered by Disqus
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Promiscuous”

Nelly Furtado with Timbaland | 2006

This club-oriented single featuring Timbaland, who produced Nelly Furtado's third album, Loose, was Furtado’s sexy return after the Canadian singer's exploration of her Portuguese heritage on Folklore. "In the studio, initially I didn’t know if I could do it, 'cause Timbaland wrote that chorus," Furtado said. "I'm like, 'That's cool, but I don't know if I'm ready to do full-out club.'" The flirty lyrics are a dance between a guy and girl, each knowing they will end up in bed together but still playing the game. "Tim and I called it 'The BlackBerry Song,' she said, "because everything we say in the song you could text-message to somebody."

More Song Stories entries »
 
www.expandtheroom.com