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Kanye West: Hip-Hop's Kiss? Rapper Reveals Sneaker, Energy Drink, Fragrance

April 9, 2009 11:18 AM ET

Kanye West is quickly become the Kiss of hip-hop: the rapper has branded himself onto a fragrance, energy drink and Nike shoe all in one week. West, along with Jay-Z, Rihanna and another "well-established female artist" all inked deals with fragrance maker Parlux through Jigga's licensing company Iconic Fragrances, People's Style Watch reports. West and Rihanna's scent will hit nostrils by the summer of 2010, while Jay-Z and the mystery singer's fragrances are out the following summer. Hmm, Jay-Z's licensing company, a "well-established female artist," both scents out in summer 2011... who wants to smell like Beyoncé?

At 4 a.m., when the majority of the world is sleeping, paparazzi always seem to catch Kanye out at the clubs or hitting the studio. Ever wish you had the rapper's stamina? Well, now you can, thanks to his new energy drink from beverage company Guru, Pitchfork reports.  "I express myself through music, fashion, art, and design, and that's why I am excited to collaborate with Guru; because the brand values what I value, and I can put what inspires me into this new product," Kanye said in a statement. Finally, an alternative to 50 Cent's VitaminWater flavor Formula 50.

Finally in Kanye merchandising news, according to MTV, hundreds of fans and sneakerheads lined up outside stores in New York, Chicago and Los Angeles this past weekend with the hope of buying a pair of Kanye's new Nike Air Yeezy shoes. Kanye later took to his blog to thank fans for buying the kicks, promising another line of sneakers in the future. Next up? The Kanye coffin, of course.

Related Stories:

Kanye West Shows Off Proteges at SXSW Set Featuring Common, Erykah Badu
Kanye West Unleashes Controversy, Stellar Performances on "VH1 Storytellers"
Kanye West Proves Allegiance to Indie Rock, Shares "Heartbreak" Video Concept With Chairlift

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Song Stories

“Santa Monica”

Everclear | 1996

After his brother and girlfriend both died of drug overdoses, Art Alexakis -- depressed and hooked on drugs himself -- jumped off the Santa Monica Pier in California, determined to die. "It was really stupid," said the Everclear frontman, who would further explore his personal emotional journey in the song "Father of Mine." "I went under the water. Then I said, 'I don't wanna die.'" The song, declaring "Let's swim out past the breakers/and watch the world die," was intended as a manifesto for change, Alexakis said. "Let the world do what it's gonna do and just live on our own."

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