.

Kanye Launching New Clothing Line, Working with Q-Tip and Rick Rubin

Adidas confirms apparel partnership with rapper

Kanye West
Gabriel Olsen/FilmMagic
December 3, 2013 5:45 PM ET

A week after Kanye West let it slip that he would be partnering with Adidas, the sneaker giant has confirmed the news.

Details haven't been released yet, as Billboard reports, but the apparel company did offer a statement. "For 2014, we welcome to the Adidas family one of the most influential cultural icons of this generation, Kanye West," it read. "Well known for breaking boundaries across music, film and design and partnering with our history in streetwear culture and leading innovations in sport, we look forward to creating a new chapter."

West unofficially announced the partnership during an interview with Hot 97's Angie Martinez, adding that he hoped his products would be on shelves by fall 2014. The deal is not particularly surprising, considering West has been bashing Adidas' rival Nike lately; the rapper said the company refused to offer him royalties and continually skirted the release of his Red October shoes, the follow-up to his Air Yeezys.

See Where Kanye West's 'Yeezus' Lands on Our List of 2013's Best Albums

"The old me without a daughter might have taken the Nike deal 'cause I just love Nike so much," West said at the time. "But the new me with a daughter takes the Adidas deal because I have royalties and I have to provide for my family."

Nike wasn't the only clothing and design company to receive West's wrath in the rapper's recent string of radio interviews. West aired out his many grievances against industry titans like Louis Vuitton and Yves Saint Laurent, whom he claimed were marginalizing him in his efforts to enter the fashion world despite his successes elsewhere.

In other Yeezy news, A Tribe Called Quest's Q-Tip told Life and Times that he and Rick Rubin are producing the follow-up to West's Yeezus, which the rapper previously said he aims to have out by next summer. Q-Tip has worked with West in the past, most notably on My Beautiful Dark Twisted Fantasy, and Tribe briefly reunited for two special shows in New York as part of West's ongoing Yeezus tour.

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next

blog comments powered by Disqus
Around the Web
Powered By ZergNet
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Whoomp! (There It Is)”

Tag Team | 1993

Cecil Glenn — a.k.a., "D.C." — was a cook at Magic City, a nude dance club in Atlanta, when he first heard women shout "Whoomp — there it is!" Inspired by the party chant, he and partner Steve "Roll'n" Gibson wrote a song around it. Undaunted by label rejections, they borrowed $2,500 from Glenn's parents and pressed 800 singles, which quickly sold out in the Atlanta area. A record deal came soon after. Glenn said the song was meant for positive partying. "If you're going to say 'Whoomp there it is,' and you're doing something negative, we'd rather it not have come out of your mouth."

More Song Stories entries »
 
www.expandtheroom.com