Justin Timberlake Debuts Myspace TV

Company co-owner announces developments at software conference

January 10, 2012 12:05 PM ET
Justin Timberlake
Justin Timberlake attends the Panasonic press event at the Venetian for the International Consumer Electronics Show in Las Vegas.
Marcel Thomas/FilmMagic

To unveil their new multimedia direction, Myspace is using a familiar face: Justin Timberlake, the company's co-owner.

In an announcement that kicked off the Consumer Electronics Show (CES) on Monday night, Timberlake discussed how the social networking site is rebranding to include real-time television and online discussion. "The future of Myspace is about what you’re going to do. About who you’re going to become," he said in a brief presentation. "Myspace TV is the first foray into that future."

Myspace TV will encompass the site's library of 42 million songs and 100,000 music videos, and it will enable instant communication about them between friends.

"We're ready to take television and entertainment to the next step by upgrading it to the social networking experience," said Timberlake. "Why text or email your friends to talk about your favorite programs after they've aired when you could be sharing the experience with real-time interactivity from anywhere across the globe?"

The service will expand eventually to include reality TV and sports channels, in partnership with Panasonic. Myspace's partners clearly hope that it will revive the once-enormous networking site by offering a communal experience and technological immediacy that its chief rival, Facebook, cannot provide.

"As the plot of your favorite drama unfolds, the joke of your favorite SNL character plays or even the last-second shot of your favorite team swishes the net, we're giving you the opportunity to connect your friends to your moments as they're actually occurring. This is the evolution of one of our greatest inventions, the television," said Timberlake.

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

Music Main Next

blog comments powered by Disqus
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.


We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Money For Nothing”

Dire Straits | 1984

Mark Knopfler wrote this song with Sting, and it wasn’t without controversy. The Dire Straits frontman's original lyric used the word “faggot” to describe a singer who got their “money for nothing and their chicks for free.” Even though the slur was edited out in many versions, the band, and Knopfler, still took plenty of criticism for the term. “I got an objection from the editor of a gay newspaper in London--he actually said it was below the belt,” Knopfler told Rolling Stone. Still, "Money For Nothing," undoubtedly augmented by its innovative early computer-animated video, stayed at Number One for three weeks.

More Song Stories entries »