Jay-Z Talks "Blueprint 3 " Album Cover: "It's Still About Music"

August 5, 2009 1:54 PM ET

Of all the albums in Jay-Z's catalog, The Blueprint 3's cover is the first not to feature a photo of Jay, so naturally people questioned whether the BP3 image — a cluster of white-painted instruments and three red stripes — that first appeared on the rapper's official Website earlier this week was the real LP artwork. However, Jay-Z confirmed to MTV the photo is the cover for his September 11th Blueprint 3 and gave some insight into the creative decision behind the unconventional art.

"These things are like the forgotten pieces in hip-hop, it's still about music," Jay-Z said of the cornucopia of instruments and equipment, from saxophones to tape decks to turntables to phonographs. "It's not about radio and it's not about making gimmicks and its not about anything, it's still about making music. So those things are out in the corner." Jay's visual aesthetic is supported by BP3's first single "D.O.A.," which called for the end of one of those "gimmicks," Auto-Tune.

As for those three red stripes running horizontally across the cover, Jigga calls them the "original three" and discusses how that's way the number appeared on cave drawings before someone came along and connected the lines to form the "3" we all know now, but it's just a convoluted answer for the fact that this is the third Blueprint and that U2 made emblazoning latitudinal lines on an album cover in vogue. As some of our readers commented in our initial post, the Blueprint 3 cover also bears a strong resemblance to the Secret Machines' Now Here Is Nowhere.

In other Jigga news, the ever-entrepreneurial Roc Nation chief was seen out in the Dumbo area of Brooklyn yesterday filming a RocaWear commercial with director Spike Lee. DumboNYC has photos from the shoot.

Related Stories:
Jay-Z Celebrates Live Instruments on "Blueprint 3" Album Cover
Jay-Z Breaks Out Blizzard of Hits, Pays Tribute to Michael Jackson at All Points West
Rihanna Returns and Kanye West Shines on Jay-Z's "Run This Town"

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

Music Main Next
Around the Web
Powered By ZergNet
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.


We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“I Was Made to Love Her”

Stevie Wonder | 1967

Stevie Wonder discovered true love while still a teenager, writing this ode to young love when he was only 17. The song, Wonder explained, "kind of speaks of my first love, to a girl named Angie, who was a very beautiful woman. She's married now. Actually, she was my third girlfriend but my first love. I used to call Angie up and we would talk and say, 'I love you, I love you,' and we'd talk and we'd both go to sleep on the phone.” The Beach Boys, Chaka Khan, Whitney Houston and Boyz II Men have all recorded versions of "I Was Made to Love Her."

More Song Stories entries »