Jay-Z, Stargate Hook Up For New Label StarRoc

September 23, 2008 2:12 PM ET

Jay-Z has quietly launched his next venture, a new record label called StarRoc. For the label, Jay will team up with Norwegian production duo Stargate, the masterminds behind Rihanna's "Take A Bow" and Ne-Yo's "So Sick." The record label is only one facet of the huge 360 deal Jay signed with concert giant Live Nation. Merchandise, tours and a music-publishing arm are all involved in the deal that netted Jigga $150 million. The new label will make its headquarters at Hova's Roc the Mic recording studio in Manhattan, and will both release new Jay-Z albums as well as develop new talent. Under the terms of StarRoc, the label is a 50/50 partnership between Jay-Z and Stargate.

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Song Stories

“Santa Monica”

Everclear | 1996

After his brother and girlfriend both died of drug overdoses, Art Alexakis -- depressed and hooked on drugs himself -- jumped off the Santa Monica Pier in California, determined to die. "It was really stupid," said the Everclear frontman, who would further explore his personal emotional journey in the song "Father of Mine." "I went under the water. Then I said, 'I don't wanna die.'" The song, declaring "Let's swim out past the breakers/and watch the world die," was intended as a manifesto for change, Alexakis said. "Let the world do what it's gonna do and just live on our own."

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