.

Jay-Z Launches New Pop Culture Site Life + Times

Rapper's latest venture also shows off his taste in high-end products

April 6, 2011 5:50 PM ET
Jay-Z Launches New Pop Culture Site Life + Times

Jay-Z launched Life + Times – a new lifestyle website showcasing the rapper's taste in high-end cars, clothes and gadgets – yesterday. It's not far off from his friend Gwyneth Paltrow's GOOP newsletter, but with an aesthetic more keyed into the interests of ambitious and upwardly mobile young men – fashion and design posts are mixed in with items about sports and music.

This is a good call. Whereas Paltrow's site is routinely mocked for being out of touch with the reality of women who aren't fabulously wealthy, Life + Times makes a point of keeping things at least somewhat down to earth despite all the expensive stuff that is getting Hov's seal of approval.

Photos: Jay-Z and Beyonce - Hip-Hop Royalty

Life + Times is only the latest part of Jay-Z's business empire, which includes stakes in the 40/40 Club chain, the New Jersey Nets basketball franchise, Rocawear and the Roc Nation label. Though the site is not likely to become a major revenue source for the rapper, it is a potentially major step toward expanding upon his established "brand" and moving him toward an Oprah-like level of cultural influence.

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next

blog comments powered by Disqus
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Money For Nothing”

Dire Straits | 1984

Mark Knopfler wrote this song with Sting, and it wasn’t without controversy. The Dire Straits frontman's original lyric used the word “faggot” to describe a singer who got their “money for nothing and their chicks for free.” Even though the slur was edited out in many versions, the band, and Knopfler, still took plenty of criticism for the term. “I got an objection from the editor of a gay newspaper in London--he actually said it was below the belt,” Knopfler told Rolling Stone. Still, "Money For Nothing," undoubtedly augmented by its innovative early computer-animated video, stayed at Number One for three weeks.

More Song Stories entries »
 
www.expandtheroom.com