Jack White's Third Man Creates 3RPM Record

Promotional item plays at near-impossible speed

3 RPM
Third Man Records
'The First Three Years of Blue Series Singles on One LP at 3 RPM' by Third Man Records
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Earlier this month, Jack White celebrated the third anniversary of his label Third Man Records with a big bash in Nashville. As a party favor, every guest left with a special 3 RPM record. Yes, you read that right: a whopping three revolutions per minute, the world's first.

The record contains every "Blue Series" single from Third Man. In the label's own words, the LP is "easy to play but impossible to hear . . . we estimate it would take 333 days of 33 hours training per day for your finger, hand, and arm muscles to spin at a continuous speed of 3 rpm for X hours and X minutes."

Videos have already surfaced online of listeners attempting to play the record correctly, but with the intense training methods, it's no task for a rookie.

On April 24th White will release his debut solo album, Blunderbuss, via Third Man Records/Columbia, and he recently announced some North American tour dates in May.

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