When Steve Jobs personally called Woodstock, Georgia native Louie Sulcer to tell him he'd won Apple's iTunes Store 10 Billion Song Sold contest, Sulcer first thought was that he was being pranked. "He called me and said, 'This is Steve Jobs from Apple.' I said, 'Yeah right,' " Sulcer tells Rolling Stone. "I have a son that loves to play tricks and he does that every now and then — calls me and imitates somebody." After three or four times of asking "Come on now, who is this," Sulcer realized that his caller ID read simply "Apple," and only then did he believe that he was the winner of the contest and a $10,000 iTunes card.
Sulcer's winning purchase was, ironically, Johnny Cash's "Guess Things Happen That Way," which Sulcer downloaded for a mix of Cash songs he was making for his son. Having never heard the song, Sulcer listened to iTunes' 30-second preview and bought the track, unaware that Apple was even having a contest celebrating their 10 billionth purchase. "I really liked it. It had some really good pickin' in it. So that's how I got to that song," Sulcer says. Sulcer, a father of three and a grandfather of nine, was introduced to iTunes three years ago by an old friend at a high school reunion who taught him how to use the digital music service to load up on his favorite country songs of the 1960s.
Sulcer's current iTunes library houses between 800 to 900 songs, but it's about to get a whole lot larger thanks to the $10,000 iTunes certificate. Sulcer also received an iPod nano as a birthday present recently, but given his prize, he admits that while he appreciates the gift his family got him, he might need to get something with a little more storage space. However, the biggest beneficiary of Sulcer's shocking contest win might be his family: "For years, my family has driven me crazy, they're forever wanting me to make them mixes of this and that."
• iTunes Preps for 10 Billionth Download With Contest, Comp
To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here
MUSIC 9 Classic Devo Videos
OLYMPICS 18 Epic Opening Ceremonies