April 13, 2011 1:30 PM ET
Peta.org
Pop starlet Ke$ha and punk rock legend Iggy Pop have joined forces with PETA to launch a global campaign against the clubbing of baby seals. UsMagazine.com has the first look at the singers' eye-catching new ads for the initiative.
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The annual clubbing of baby seals begins this week on the ice floes of eastern Canada; this campaign aims to combat the government's attempts to market baby seal fur internationally.
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"I was lucky enough to get to watch a bunch of wild seals recently and truly fell in love with these amazing creatures," Ke$ha said in a statement. "Canada gets to be host to harp seals each year during their migration to the ice to give birth which is beautiful and peaceful. But because the babies' fur is so soft, there are people who club and brutally kill these young animals. The Canadian seal slaughter is barbaric and archaic. My music and my fans are part of a movement of youth taking over the world with positive change. I know they’ll help me and PETA ban the Canadian seal slaughter so the only place you see baby seal fur is in a museum."
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Iggy Pop added: "Clubbing baby seals is sick and gives Canada a black eye. Don’t let the greed of a few tarnish the image of the whole country."
The two stars plan to encourage their fans to write in their own protest letters to Canada's Prime Minister Stephen Harper in Ottawa.
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