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Hold Steady Singer to Launch Microbrew

Craig Finn's beer named for solo album, 'Clear Heart Full Eyes'

Craig Finn's Clear Heart Beer
Courtesy of Signature Brew
March 15, 2012 4:25 PM ET

Hold Steady frontman Craig Finn is about to launch his own microbrew with the East London company Signature Brew. The beer, called Clear Heart, is a custom craft beer that will be available online and at some retail locations, and will feature artwork from Finn's recent solo album, Clear Heart Full Eyes.

"When I set out to make this beer, I was going for something with a clear taste and a full flavor," Finn said in a statement, referring to the extensive taste-testing process in finding the right brew. "Instead I got a pretty decent buzz. We had a great time creating this beer, and I hope you enjoy it as much as I do."

You can watch a video of Finn chatting about the making of his beer below.

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Song Stories

“Try a Little Tenderness”

Otis Redding | 1966

This pop standard had been previously recorded by dozens of artists, including by Bing Crosby 33 years before Otis Redding, who usually wrote his own songs, cut it. It was actually Sam Cooke’s 1964 take, which Redding’s manager played for Otis, that inspired the initially reluctant singer to take on the song. Isaac Hayes, then working as Stax Records’ in-house producer, handled the arrangement, and Booker T. and the MG’s were the backing band. Redding’s soulful version begins quite slowly and tenderly itself before mounting into a rousing, almost religious “You’ve gotta hold her, squeeze her …” climax. “I did that damn song you told me to do,” Redding told his manager. “It’s a brand new song now.”

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