Hanson to Sell 'MMMHop' Beer

Hanson pose for a group portrait at Pinkpop, Landgraaf, Netherlands

Paul Bergen/Redferns

Hanson are prepping the launch of MMMHop, their own brand of beer. The squeaky-clean pop trio hope to make the brew, an India Pale Ale, available to fans sometime in early 2012.

"We of course make records, they are fundamental to what we do, but we wanted to create a brand so that our fans have a greater experience," Zac Hanson told reporters at Oxford University Union in Oxford, England on Monday, justifying the new project. "What is vital is that Hanson merchandise is quality and not made solely with the purpose of profit."

Photos: Random Notes

"We have a board game and even a record player to play our last record on, but we will never make dolls, lunch boxes or toothbrushes that play our songs, for example. It's vital our fans have trust in everything Hanson do," says Hanson. "In fact, we are soon going to be selling our own beer, I'm not even joking. MMMHop IPA, anyone?"

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Song Stories

“Is It True”

Brenda Lee | 1964

As the British Invasion reached its peak in 1964, Brenda Lee went from Nashville to London to record one of her hardest-rocking hits, her perky vocal backed by a stuttering, squalling guitar. That guitar was played by session musician Jimmy Page, yet to skyrocket to fame with first the Yardbirds and then Led Zeppelin. "She said to me, 'I've come here to make a record with the British sound,'" remembered producer Mickie Most. "She felt she wouldn't get the same sound in Nashville because they're only just catching up on the British beat group sound of about six months ago."

More Song Stories entries »

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