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Hanson to Sell 'MMMHop' Beer

Pop trio says new brew will be high quality

November 30, 2011 3:25 PM ET

Hanson are prepping the launch of MMMHop, their own brand of beer. The squeaky-clean pop trio hope to make the brew, an India Pale Ale, available to fans sometime in early 2012.

"We of course make records, they are fundamental to what we do, but we wanted to create a brand so that our fans have a greater experience," Zac Hanson told reporters at Oxford University Union in Oxford, England on Monday, justifying the new project. "What is vital is that Hanson merchandise is quality and not made solely with the purpose of profit."

Photos: Random Notes

"We have a board game and even a record player to play our last record on, but we will never make dolls, lunch boxes or toothbrushes that play our songs, for example. It's vital our fans have trust in everything Hanson do," says Hanson. "In fact, we are soon going to be selling our own beer, I'm not even joking. MMMHop IPA, anyone?"

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Song Stories

“Try a Little Tenderness”

Otis Redding | 1966

This pop standard had been previously recorded by dozens of artists, including by Bing Crosby 33 years before Otis Redding, who usually wrote his own songs, cut it. It was actually Sam Cooke’s 1964 take, which Redding’s manager played for Otis, that inspired the initially reluctant singer to take on the song. Isaac Hayes, then working as Stax Records’ in-house producer, handled the arrangement, and Booker T. and the MG’s were the backing band. Redding’s soulful version begins quite slowly and tenderly itself before mounting into a rousing, almost religious “You’ve gotta hold her, squeeze her …” climax. “I did that damn song you told me to do,” Redding told his manager. “It’s a brand new song now.”

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