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"Guitar Hero" Makers Want to Compete With iTunes

July 11, 2008 9:10 AM ET

After selling 20 million copies and earning over a billion dollars, Activision Blizzard, the company behind Guitar Hero, think the next logical step for the franchise is to open up an iTunes-like digital music store. "I don't think there have been a lot of credible alternatives to iTunes, but Guitar Hero certainly has that potential," Bobby Kotick, chief executive of Activision Blizzard said, adding that "the natural evolution" of the franchise would be to create an online music platform. Activision Blizzard was formed yesterday as the result of the merger between Activision (the distributors of the Guitar Hero franchise) and Vivendi Games, the group responsible for World of Warcraft and the gaming arm of the company that also owns Universal Music. No solid plans are in place, but considering the business they've already done, the true competitor to the Apple empire may have just entered the arena.

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Song Stories

“Promiscuous”

Nelly Furtado with Timbaland | 2006

This club-oriented single featuring Timbaland, who produced Nelly Furtado's third album, Loose, was Furtado’s sexy return after the Canadian singer's exploration of her Portuguese heritage on Folklore. "In the studio, initially I didn’t know if I could do it, 'cause Timbaland wrote that chorus," Furtado said. "I'm like, 'That's cool, but I don't know if I'm ready to do full-out club.'" The flirty lyrics are a dance between a guy and girl, each knowing they will end up in bed together but still playing the game. "Tim and I called it 'The BlackBerry Song,' she said, "because everything we say in the song you could text-message to somebody."

More Song Stories entries »
 
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