"Guitar Hero" Makers Want to Compete With iTunes

July 11, 2008 9:10 AM ET

After selling 20 million copies and earning over a billion dollars, Activision Blizzard, the company behind Guitar Hero, think the next logical step for the franchise is to open up an iTunes-like digital music store. "I don't think there have been a lot of credible alternatives to iTunes, but Guitar Hero certainly has that potential," Bobby Kotick, chief executive of Activision Blizzard said, adding that "the natural evolution" of the franchise would be to create an online music platform. Activision Blizzard was formed yesterday as the result of the merger between Activision (the distributors of the Guitar Hero franchise) and Vivendi Games, the group responsible for World of Warcraft and the gaming arm of the company that also owns Universal Music. No solid plans are in place, but considering the business they've already done, the true competitor to the Apple empire may have just entered the arena.

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

Music Main Next
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.


We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Bleeding Love”

Leona Lewis | 2007

In 2008, The X Factor winner Leona Lewis backed up her U.K. singing competition victory with an R&B anthem for the ages: "Bleeding Love," an international hit that became the best-selling song of the year. The track was co-penned by OneRepublic's Ryan Tedder (whose radio dominance would continue with songs such as Beyonce's "Halo" and Adele's "Rumour Has It") and solo artist Jesse McCartney, who was inspired by a former girlfriend, Gossip Girl actress Katie Cassidy. Given the song's success, McCartney didn't regret handing over such a personal track: "No, no," he said. "I'm so happy for Leona. She deserves it. There are really no bad feelings."

More Song Stories entries »