Grimes' new video opens with the first lines from Dante's Inferno, spoken over images of dancers moving in a dark, red room. Eventually, her new "Go," the EDM-influenced lead single off her forthcoming LP, kicks in, and the singer appears in the desert on the beach, wielding a massive sword and wearing Adidas flip-flops. Later, some black-lit, fish-eye rave shots invoke Hype Williams' hip-hop videos of the late-Nineties.
The video was shot in California and directed by Grimes – known offstage as Claire Boucher – and her brother Mac, working together under the alias Roco-Prime.
"In the inferno, people's actions in life echo eternally," Boucher said in a statement. "Mike [a.k.a. Blood Diamonds] (Virgil) and I (Dante) wander through the circles of hell. It's not a traditional hell, it kind of reflects stuff that's going on today. We shot a bunch at the Salton Sea, which is basically an apocalyptic wasteland filled with dead fish because of human carelessness, a hallway of bullet holes à la Korn 'Freak on a Leash.'"
If that sounds like a lot, don't fret. "It is also abstract enough to just be a trippy visual accompaniment to the song," the singer concludes.
"Go" was Grimes' first song in two years, when it came out in June. The tune signals a departure from the sound she established herself with, mostly, she explained at the time, because she had written it for Rihanna. When the R&B and pop singer chose not to record it, Grimes reclaimed it for herself.
This weekend, the singer heads to Philadelphia to appear at the Made in America Fest. Back in 2012, Rolling Stone named her track "Oblivion" the 28th best song of the year, writing that she "drops sugar-dust vocals over a thwunking synth loop, sounding perfectly dreamy until you listen to the words."