Google Adds Tour Dates and Ticket Info to Search Results

The search engine giant has teamed with Ticketmaster and other sites to streamline the process of buying concert tickets

Google is adding tour dates and ticketing info to search results. Credit: Getty

On Tuesday, the Dave Matthews Band announced an extensive 2015 tour that spanned from May until September. For the casual fan, probing the DMB itinerary used to mean Googling "Dave Matthews Band tour dates," which would then lead to a variety of links that listed the entire jaunt plus maybe ticket information. Starting this week, however, Google is cutting themselves out as middleman and delivering the tour dates and ticket info directly among the search results, Billboard reports.

Over the past few years, Ticketmaster has been working with Google to streamline the whole process of finding tour dates and purchasing concert tickets. The search engine giant has also been developing a widget and HTML code that allows ticket site's web developers to feed the pertinent information directly into the Google results. So far, Google has also teamed with BandPage, BandsInTown, Songkick and Gigpress on the new venture, Billboard writes, while ticket info will be fed directly from TicketWeb, Ticketfly, AXS and ShowClix.

The search company has been demoing this project since at least early 2012. While Google has implemented the change in the tour search results for some artists, those affected are mainly stadium acts and not bands on smaller venue treks. For example, searching "Ariana Grande tour" or "Dave Matthews Band tour" will showcase the dates within the Google results, but "Sleater-Kinney tour" still requires the searcher to retrieve information from another site.

Streamlining the process of finding and buying concert tickets will also benefit people searching on mobile devices. "This is how the world works now," Ticketmaster Executive Vice President John Loken told Billboard. "Google has become the de facto front door to the Interwebs."