Fans Can Dance On Screen With Usher in Upcoming Webcast

R&B star, director Hamish Hamilton prepping Vevo event

Usher performs during the Billboard Music Awards in Las Vegas.
Ethan Miller/Billboards2012/Getty Images for ABC
May 31, 2012 9:30 AM ET

Usher has announced that fans will be able to virtually dance on stage with him at an upcoming gig in London that will be broadcast live on the internet, the New York Times reports.

The show, which will be filmed at the Hammersmith Apollo on June 11th, is part of Vevo's American Express Unstaged series, which pairs top pop stars with well-known directors, such as Coldplay with Anton Corbijn, Duran Duran with David Lynch, Jack White with Gary Oldman and John Legend with Spike Lee. Usher's webcast will be directed by Hamish Hamilton, who has previously worked with U2, Peter Gabriel and Madonna.

"Literally, people will be able to create their own avatar and have it dance on the screen with Usher," says Hamilton. The director will also integrate live tweeting from the audience and allow viewers to view the action in the director's room as the show is in progress. "I ain’t David Lynch, I ain’t Gary Oldman, and I’m quite aware of that," Hamilton told the Times. "But I bring something different. I bring a cutting-edge technological experience and an enthusiasm and a passion to take things to the next level. And also a track record that says: this guy’s done a bit of this in the past."

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

Music Main Next

blog comments powered by Disqus
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.


We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Bleeding Love”

Leona Lewis | 2007

In 2008, The X Factor winner Leona Lewis backed up her U.K. singing competition victory with an R&B anthem for the ages: "Bleeding Love," an international hit that became the best-selling song of the year. The track was co-penned by OneRepublic's Ryan Tedder (whose radio dominance would continue with songs such as Beyonce's "Halo" and Adele's "Rumour Has It") and solo artist Jesse McCartney, who was inspired by a former girlfriend, Gossip Girl actress Katie Cassidy. Given the song's success, McCartney didn't regret handing over such a personal track: "No, no," he said. "I'm so happy for Leona. She deserves it. There are really no bad feelings."

More Song Stories entries »