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Exclusive Video: Gang of Four's 'Never Pay for the Farm'

Post-punk legends' new track is from band's first new album in 16 years

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January 10, 2011 9:00 AM ET
Exclusive Video: Gang of Four's 'Never Pay for the Farm'

"Never Pay for the Farm" — the lead single from Content, Gang of Four's first album of all-new material since 1995, out January 25 — finds the English post-punk legends sounding as vital and sharp as they did in their late '70s prime. This clip complements their bold, minimal arrangement with stylish footage of the band performing in a small club. It's about as simple as music videos get, but it's beautifully filmed and expertly conveys the quartet's intensity as a live act.

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The opener off the Welsh group’s The Big Roar album was an epic one, but the band was worried that track had polarized fans. “The first song is eight minutes long,” Rhydian Dafydd, the Joy Formidable bassist, said. “If you did that in the Seventies people would be, ‘Whatever.’ You do it now, people think, ‘Holy s---!’ Some people think it’s the f---ing greatest track on the entire album, and some people think it’s f---ing boring. It’s that element of needing to challenge people.” The band concluded through the song’s lyrics that love was the “everchanging spectrum of a lie.”

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