"Never Pay for the Farm" — the lead single from Content, Gang of Four's first album of all-new material since 1995, out January 25 — finds the English post-punk legends sounding as vital and sharp as they did in their late '70s prime. This clip complements their bold, minimal arrangement with stylish footage of the band performing in a small club. It's about as simple as music videos get, but it's beautifully filmed and expertly conveys the quartet's intensity as a live act.
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