Exclusive: Kevin Rudolf Keeps Positive With 'Don't Give Up'

Preview new single by the Cash Money rocker

March 29, 2012 10:00 AM ET
kevin rudolf
Kevin Rudolf, 'Don't Give Up'
Cash Money

Click to listen to Kevin Rudolf's 'Don't Give Up'

Cash Money Records rocker Kevin Rudolf broke out in 2008 with the anthemic "Let It Rock," which featured Lil Wayne. On his latest track, "Don't Give Up," the singer-songwriter embraces a pure pop feel. Having recently relocated from Los Angeles to his hometown New York City, Rudolf felt invigorated by his return. "When I started writing this album, I had just moved back to New York City, where I grew up. I just got out of L.A. and when I got to the city I was feeling really positive and hopeful, and that's the place where 'Don't Give Up' came from," he explains. "And plus, since the world is ending in 2012, I thought I'd leave on a high note." With a bright acoustic guitar melody, snappy snares and an uplifting message, the song urges listeners, "Don't give up/ Don't look down/ Because your time is gonna come around." The single drops on iTunes on April 17th, but you can stream it here today.

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