Exclusive Download: Now, Now's New Single 'School Friends'

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Now, Now

Mike Vorrasi

Click to listen to Now, Now's 'School Friends'

Minneapolis-based Now, Now will release their second full-length album, Threads, on March 6th on Death Cab For Cutie producer/guitarist Chris Walla's Trans-Records. After becoming a fan of Now, Now, Walla acted as an impromptu roadie for the band at last year's SXSW, and ultimately signed them to his label.

"John Vanderslice introduced me to Now, Now's Cars a few years ago, and I was kind of an instant fan," Walla says. "Their new record totally kills me . . . So much heart, delicacy, strength and economy all in one place."

Random Notes

Now, Now's drummer Brad Hale says that  he didn't think the gentle and rhythmic "School Friends" would ever resurface. "The song is actually relatively old, and it was something that I never really expected would make it on a record. I wrote it while I was in college as a reaction to how my expectations of college were not met," he says. "The lyrics are intentionally simple because I felt it was the only way to get my point across to the people I needed to reach."

Now, Now will be hitting the road on March 23rd with The Naked And Famous in Austin. Now, Now's Threads won't be released until March 6th, but you can download "School Friends" for free here.

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Song Stories

“The Everchanging Spectrum of a Lie”

The Joy Formidable | 2011

The opener off the Welsh group’s The Big Roar album was an epic one, but the band was worried that track had polarized fans. “The first song is eight minutes long,” Rhydian Dafydd, the Joy Formidable bassist, said. “If you did that in the Seventies people would be, ‘Whatever.’ You do it now, people think, ‘Holy s---!’ Some people think it’s the f---ing greatest track on the entire album, and some people think it’s f---ing boring. It’s that element of needing to challenge people.” The band concluded through the song’s lyrics that love was the “everchanging spectrum of a lie.”

More Song Stories entries »

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