.

Eminem Unveils Trailer For Gruesome "3 A.M." Video

April 30, 2009 9:22 AM ET

Eminem took to his Twitter this morning to introduce fans to the bloody new trailer for his new Relapse single, "3 a.m." The song is a gruesome serial killer tale, and the video trailer is a mini horror movie; the full clip, which was directed by Syndrome, will debut on HBO's sister movie channel Cinemax this Saturday, May 2nd, at 10 p.m.

Based on the trailer, "3 a.m." will be the polar opposite of the campy "We Made You" video, which makes sense considering the new song's gory lyrics: "I remember the first time I dismembered a family member, December." The trailer is eerily reminiscent to the visuals of the VHS tape that killed people in The Ring, consisting of a series of images that combine into a terrifying montage: A nurse wheels a cart down the hallway of an abandoned mental hospital, Eminem sits naked in a room and runs through the woods, corpses, scribbled notebooks and finally, Slim Shady with a butcher knife standing behind a security guard as blood literally climbs up the wall a la The Shining.

Syndrome are a three-person video-direction team that spawned from an L.A. art collective and took on the clip for Estelle's "American Boy."

As Rock Daily reported earlier this week, Relapse will feature 20 tracks, including the Dr. Dre-and-50 Cent collaboration "Crack A Bottle," which was at one point destined for Fiddy's own Before I Self Destruct. Two more singles, "Old Time's Sake" with Dr. Dre and "Beautiful," will also precede the album on May 5th and 12th respectively, with Relapse finally hitting stores on May 19th.

Related Stories:

Eminem's 20-Song "Relapse" Track List Hits the Web
Eminem Goes Dark on Killer Second "Relapse" Single, "3AM"
Eminem Opens Up About "Relapse," Acting in Shade45 Interview: "I Am Back"

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

prev
Music Main Next

blog comments powered by Disqus
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.

X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Youth Knows No Pain”

Lykke Li | 2011

“Like on 'Youth Knows No Pain' — we are the ones that should demonstrate, because we can take it,” Likke Li said. “We can pierce ourselves, take Ecstasy, dance all night and still go to work at our McDonald's jobs.” Despite the hedonistic sentiment in the song, the Swedish singer also admitted in hindsight her youth had repercussions. “I remember when I was 18-19 and feeling that I know it all,” Li said. “I always feel that I know it all. But that song is about realizing you don’t, and reflecting, ‘Boy, if I only knew what would follow.’”

More Song Stories entries »