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Eminem Enlists Infomercial Pitchman for 'Recovery' Ad

ShamWow's Vince explains CD's alternate uses: onion chopper, cheese shaver

June 16, 2010 11:42 AM ET

Not entirely sold on Eminem's Recovery despite the early arrival of singles "Not Afraid" and "Won't Back Down"? Slim Shady has recruited Vince from the legendary ShamWow and Slap Chop ads to host an infomercial raving about all the surprise "dozen of uses" of a Recovery CD. For instance, if you cut a Recovery compact disc in two, you could use one half to dice onions and the other to shave cheese. The light-hearted clip is a far cry from the dark, serial-killer-inspired videos Eminem released to preview the dark Relapse.

"You'll be clappin' when you hear Eminem rappin'," Vince promises during the 30-second ad. Eminem alerted fans via Twitter that a two-minute version of the infomercial is on the way, so head to Em's official site to watch the full cut and pre-order his follow-up to Relapse.

The infomercial also reveals that Recovery's release date has been bumped up one day to June 21st following the album's leak last week. "We believe fans want to support their favorite artists by purchasing the real album and not a leaked version," Interscope Geffen A&M vice chairman Steve Berman said in a statement. "At the same time, we realize speed is of the essence when fans are so passionate about wanting to hear new songs from such an enormously popular artist like Eminem."

As Rolling Stone reported, Eminem was in Los Angeles yesterday to showcase a few of his Recovery tracks at Activision's party for the E3 conference. Rihanna hopped onstage to sing her part of "Love the Way You Lie."

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Song Stories

“Santa Monica”

Everclear | 1996

After his brother and girlfriend both died of drug overdoses, Art Alexakis -- depressed and hooked on drugs himself -- jumped off the Santa Monica Pier in California, determined to die. "It was really stupid," said the Everclear frontman, who would further explore his personal emotional journey in the song "Father of Mine." "I went under the water. Then I said, 'I don't wanna die.'" The song, declaring "Let's swim out past the breakers/and watch the world die," was intended as a manifesto for change, Alexakis said. "Let the world do what it's gonna do and just live on our own."

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