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Eminem Enlists Infomercial Pitchman for 'Recovery' Ad

ShamWow's Vince explains CD's alternate uses: onion chopper, cheese shaver

June 16, 2010 11:42 AM ET

Not entirely sold on Eminem's Recovery despite the early arrival of singles "Not Afraid" and "Won't Back Down"? Slim Shady has recruited Vince from the legendary ShamWow and Slap Chop ads to host an infomercial raving about all the surprise "dozen of uses" of a Recovery CD. For instance, if you cut a Recovery compact disc in two, you could use one half to dice onions and the other to shave cheese. The light-hearted clip is a far cry from the dark, serial-killer-inspired videos Eminem released to preview the dark Relapse.

"You'll be clappin' when you hear Eminem rappin'," Vince promises during the 30-second ad. Eminem alerted fans via Twitter that a two-minute version of the infomercial is on the way, so head to Em's official site to watch the full cut and pre-order his follow-up to Relapse.

The infomercial also reveals that Recovery's release date has been bumped up one day to June 21st following the album's leak last week. "We believe fans want to support their favorite artists by purchasing the real album and not a leaked version," Interscope Geffen A&M vice chairman Steve Berman said in a statement. "At the same time, we realize speed is of the essence when fans are so passionate about wanting to hear new songs from such an enormously popular artist like Eminem."

As Rolling Stone reported, Eminem was in Los Angeles yesterday to showcase a few of his Recovery tracks at Activision's party for the E3 conference. Rihanna hopped onstage to sing her part of "Love the Way You Lie."

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Song Stories

“Try a Little Tenderness”

Otis Redding | 1966

This pop standard had been previously recorded by dozens of artists, including by Bing Crosby 33 years before Otis Redding, who usually wrote his own songs, cut it. It was actually Sam Cooke’s 1964 take, which Redding’s manager played for Otis, that inspired the initially reluctant singer to take on the song. Isaac Hayes, then working as Stax Records’ in-house producer, handled the arrangement, and Booker T. and the MG’s were the backing band. Redding’s soulful version begins quite slowly and tenderly itself before mounting into a rousing, almost religious “You’ve gotta hold her, squeeze her …” climax. “I did that damn song you told me to do,” Redding told his manager. “It’s a brand new song now.”

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