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Elvis Presley Remains King of Top Earning Dead Celebrities

October 29, 2008 9:04 AM ET

When it comes to the wealthiest dead celebrities, Elvis Presley is still the king, according to Forbes. Helped in part by the 30th anniversary of Presley's death, Elvis' estate raked in $52 million last year, thanks to merchandise, Graceland attendance, licensing deals and a new station on Sirius. When it's all added up, Elvis actually made more money last year than a pair of hard-working, still-living musicians in Justin Timberlake and Madonna, who made $44 million and $40 million respectively. Heath Ledger ranked third on the list with $20 million, behind Peanuts cartoonist Charles Schulz. On the music front, the John Lennon estate made $9 million last year to ranked seventh, with the majority of that money going to anti-war charities. A pair of upcoming biopics and countless hip-hop samples helped Marvin Gaye to 13 on the list with $3.5 million. In the seven-year history of the study, Presley has sat in the top spot for six of the seven years, with only Kurt Cobain topping Elvis in 2006 on the strength of the release of rarities box set With the Lights Out.

Related Stories:
Elvis Presley Remembered: A Look at How Rolling Stone Covered the King on the Thirtieth Anniversary of His Death
Rock on the Block: Elvis' Rural Getaway
Album Review: Nirvana, With the Lights Out

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Song Stories

“Vans”

The Pack | 2006

Berkeley, California rappers the Pack made their footwear choice clear in 2006 with the song "Vans." The track caught the attention of Too $hort, who signed them to his imprint. MTV refused to play the video for the song, though, claiming it was essentially a commercial for the product. Rapper Lil' B disagreed. "I didn’t know nobody [at] Vans," he said. "I was just a rapper who wore Vans." Even without MTV's support, Lil' B recognized the impact of the track. "God blessed me with such a revolutionary song… People around my age know who really started a lot of the dressing people are into now."

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