Dr. Dre Teases Long-Awaited "Detox" With Dr. Pepper Ad

May 29, 2009 9:00 AM ET

Dr. Dre's forthcoming album Detox has been delayed so long and is so eagerly anticipated, it's starting to earn comparisons to another long-in-the-making project: Guns n' Roses' Chinese Democracy. Now the two albums are linked by an unlikely third party, Dr. Pepper. The soda company that famously egged on Axl Rose by offering a free can to everyone in America should Rose's LP surface in 2008 is now partnering with Dre to offer a sneak peek of Detox in a commercial that will begin airing June 1st, Billboard reports. "Scientific tests prove when you drink Dr. Pepper slow, the 23 flavors taste even better. For me, slow always produces a hit," Dre says in his version of the "Take Me, I'm A Doctor" ad campaign, which previously featured Kiss' "Dr. Love," Gene Simmons.

In the commercial, after taking over the DJ stand, Dre and his can of Dr. Pepper preview a few bars of what is reportedly a song bound for Dre's Detox, the follow-up to his 1999 album 2001. As Nah Right points out, the beat featured in the ad is from the track "Shit Popped Off," a previously leaked rumored Detox track and one of the supposed products of Dre's recent collaboration with T.I.

So will Detox come with the promise of free Dr. Pepper? So far the company hasn't announced plans to repeat their previous stunt — probably because the last one didn't go so well — but at least we know now Detox is on the way with a late-2009 release date penciled in and a roster of guests that's expected to include T.I., Eminem, 50 Cent, Nas and Lil Wayne. This week Dre collaborator Dawaun Parker told us, "Every year that anticipation [for Detox] builds. At this point, people aren't even sure what they want it to sound like. They want to hear some kind of frequency that doesn't exist."

Related Stories:

Axl Rose Thanks Dr. Pepper For Supporting "Chinese Democracy"
Guns N' Roses Demand Apology From Dr Pepper Over Soda "Fiasco"
Dr. Dre Confirms "Detox" Nearly Done, Could Come Later This Year

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

Music Main Next
Around the Web
Powered By ZergNet
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.


We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories


The Pack | 2006

Berkeley, California rappers the Pack made their footwear choice clear in 2006 with the song "Vans." The track caught the attention of Too $hort, who signed them to his imprint. MTV refused to play the video for the song, though, claiming it was essentially a commercial for the product. Rapper Lil' B disagreed. "I didn’t know nobody [at] Vans," he said. "I was just a rapper who wore Vans." Even without MTV's support, Lil' B recognized the impact of the track. "God blessed me with such a revolutionary song… People around my age know who really started a lot of the dressing people are into now."

More Song Stories entries »