Download in a Box? Apple to Sell Album-Specific iTunes Giftcards in Stores

August 27, 2007 1:38 PM ET

Not content to just dominate music sales online, Apple will soon be taking up space in your local retail chain. According to Billboard, this fall, the company will begin selling album-specific iTunes gift cards inside DVD-sized boxes with album art on the cover in stores like Best Buy, Starbucks and Safeway. Albums by Norah Jones and Maroon 5 may be among the first offered, at prices said to range from $11.99 to $14.99 -- which may include bonus tracks or videos since the price is a bit higher than iTunes' ususal $9.99 per album fee. The cards could help boost sales over the holidays and introduce heartland shoppers to downloading, but may accelerate the decline of physical CD sales and hurt brick-and-mortar sales in the long run. But for the first time in a while, consumers will be able to grab something physical -- an album cover, at least -- along with their download.

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

Music Main Next
Around the Web
Powered By ZergNet
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.


We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories

“Madame George”

Van Morrison | 1968

One of the first stream-of-consciousness epics to make it onto a Van Morrison record, his drawn-out farewell to the eccentric "Madame George" lasted nearly 10 minutes, combining ingredients from folk, jazz and classical music. The character that gave the song its title provoked speculation that it was about a drag queen, though Morrison denied this in Rolling Stone. "If you see it as a male or a female or whatever, it's your trip," he remarked. "I see it as a ... a Swiss cheese sandwich. Something like that."

More Song Stories entries »