Donnas Get Out the Vote

Warner using stickers to drive CD buyers to the polls

October 13, 2004 12:00 AM ET
In a unprecedented initiative to get voters to the polls, Warner Music Group is affixing pro-voting stickers on all new CDs. Between now and Election Day, nearly fifty releases -- including albums by R.E.M., the Donnas and Brandy -- will feature a sticker reading "Vote Nov. 2."

"Hopefully it will get the message across," says Lyor Cohen, chairman and CEO of U.S. Recorded Music for WMG, the parent company to Atlantic, Elektra, Warner Bros. and Lava Records. Cohen admits that he has never voted in a presidential election, but he's certain to this year. "I realized that whatever happens in this election will have a serious impact on my children," he says. "I don't want young people to be the same schmuck I was. There's no excuse not to vote."

Cohen says that WMG staffers and artists have rallied behind the effort. "When some of our grandmothers were born, women didn't even have the right to vote," says Donnas drummer Torry Castellano. "It's amazing now to see so much apathy. We'll do whatever we can to encourage Americans to vote."

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

Music Main Next
Around the Web
Powered By ZergNet
Daily Newsletter

Get the latest RS news in your inbox.

Sign up to receive the Rolling Stone newsletter and special offers from RS and its
marketing partners.


We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Rolling Stone and its partners. For more information please read our Privacy Policy.

Song Stories


The Commodores | 1984

The year after soul legends Marvin Gaye and Jackie Wilson died, songwriter Dennis Lambert asked members of the Commodores to give him a tape of ideas. "And the one from Walter Orange has this wonderful bass line," said co-writer Franne Golde. "Plus the lyric, 'Marvin, he was a friend of mine' ... Within 10 minutes, we had decided it should be something like a modern R&B version of 'Rock 'n' Roll Heaven,' and I just said, 'Nightshift.'" This tribute to the recently deceased musicians was the band's only hit without Lionel Richie, who had left for a solo career.

More Song Stories entries »